May 25, 2024

Here’s What To Write After You’ve Generated A New Email Subscriber


You’ve Just Generated An Email Lead, Now What? Here’s A 13 Step Email Follow Up Formula That Will Convert More Sales … (even if you have a tiny email list). In essence, what I’m giving you here is an email follow up sequence that you can implement and begin using right away. Start here now.

Do You Have These 8 Marketing Elements? If So, You’ll Make More Sales

8 Marketing Elements

My goal for you with this blog is for you to identify each of the 8 marketing elements that MUST be in your marketing arsenal. You can put these marketing elements anywhere and everywhere. Such as blogs, emails, videos, etc. Also, little by little, you should begin to add-in all 8 marketing elements. This will make sales.

You don’t need to be a copywriter. You don’t need to be an expert, or a guru, or anything. Be yourself. Just realize that all good marketing includes these 8 elements. It requires very little finesse. Anyone can do it, and if you’re reading this blog you certainly can. Let’s get started.

How To Speak To The People You Really Want To Reach

Here is a common yet effective method for speaking to the people you really want to reach

If you’re going to communicate clearly with the audience for whatever it is you offer, you’ll need to understand the difference between features and benefits. Then you’ll need to be able to make your product mean something for your audience. Then you’ll need to be able to prove it. Once you understand these concepts, you’ll be able to really speak to the people you want to reach. In this blog post, we cover all of those things. Keep reading if you want to really speak to the people you want to reach.

Social Media Is Irrelevant, And So Are You If That’s All You Talk About


Here we are at the foot of 2014, and some of you are STILL pre-occupied with social media. Don’t get me wrong, you need to be using it, but if you’re trying to make a conversation around social media, I hold the opinion that you’re irrelevant and boring.

Are you?

Entrepreneurs and businesses need help with content creation, and that extends into social media, but in itself, social media is boring to talk about. The real discussion to have is about your content.

Here’s why: social media is only a tool to reach more people.

Why People Don’t Want What You’re Selling

lack of understanding client

So you’ve got this great product (or service) that would be just perfect to help someone with (fill in the problem). Your heart’s in the right place, but I’ve got news for you: People Don’t Want What You’re Selling. (What the heck! Did she just say that?)   Marketing isn’t about what you think people […]

How Blogging and Email Marketing Can Work Hand-In Glove

Eric Walker at Great Wealth Transfer Conference circa Dec. 2010

When I started to really focus my freelance writing work at the intersection between blogging and email marketing, and discovered all the ways they can work together harmoniously (actually, I now believe they MUST), I started teaching on this subject. This video (below) was taken at our Total Funnel Immersion workshop in St. Paul, MN.

Brevity Rules


We are facing an all-out war on our attention.

We have hundreds of TV channels, DVRs backed up with our favorite episode, a subscription to Netflix and a multiplex theater nearby. Every minute another 24 hours of content is uploaded to YouTube.

How do you compete with that?

Well in a word: BREVITY.

Use These 3 Questions To Write A Better Close

Eric Walker Gather Round

Yesterday during our monthly Inner Circle training call via our The Daily Marketing Coach (DMC) program, I received a great question. I couldn’t answer immediately, but upon sleeping on it, I’m going to answer it now. I was training on how to develop a marketing idea. How to turn that idea into a marketing campaign. […]

The One and Only Shortcut That Makes Up For Being a Lousy Content & Copywriter

Clear writing

Just be clear. The best way to re-phrase all of the marketing speak in your marketing (on your website) is to imagine you’re explaining your product to a close friend. If there’s a sentence worded in a way that you wouldn’t use in a conversation with a friend, re-word it.

QUICK LESSON: What Makes This Blog Post So Great?

anatomy of a blog post

Sometimes it’s helpful to look at other great marketers and copywriters, and analyze what they do. I dug up this post today because I think it provides a quick lesson about the workings of an effective blog post. That’s what we do here starting with the headline.

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