Click here to get the Special Report on Customer Friendly Marketing Last night’s webinar on Customer Friendly Marketing with David Garfinkel was a big hit! We played to a packed house and we know there were some people who couldn’t get in. Fortunately we recorded every minute of it and you can watch and listen […]
Free Webinar: How the FTC Affects YOUR Marketing
December 3, 2009 by 47 Comments
The other day I got a question about the two videos we’ve posted over the last week. To refresh your memory, they were about how to adjust your marketing in light of the new advertising rules by the FTC. The question I got was challenging: “What can you and David possibly have to say about […]
How My Family’s Imprisonment Shaped My Thanksgiving
November 24, 2009 by 86 Comments
Thanksgiving is far and above my favorite holiday… and no, it’s definitely not because of the food. I’ll pass on all the turkey and the trimmings if it weren’t for this. It’s the price my great, great grandfather paid and it’s what helped shape my legacy. What is your legacy? Listen for my question at […]
The Copywriting Mindset with David Garfinkel
August 14, 2009 by 23 Comments
While we were together we also decided to film a casual conversation about “the copywriting mindset”… and a little more about why we’re putting together The Ultimate Copywriting Crash Course. You can watch our whole conversation below…
The Secret of Powerful Headlines
August 5, 2009 by 74 Comments
How a Few Well-Chosen Words Can Do Magic For Your Business By David Garfinkel It’s early morning in a San Francisco café. I’m sitting here away from my office, so I can focus completely on writing this article. I’m staring intently at a page of handwritten notes – complete with arrows and boxes… famous headlines […]
Where Were You When Michael Jackson Died?
July 7, 2009 by 51 Comments
I was watching a segment on Yahoo News online the other day about Michael Jackson’s death. It was called, “Where were you when Michael Jackson died?” And they were going around asking people this question. They were comparing his death to such historical events as: -Pearl Harbor -The JFK assassination -9/11 Now that’s POWERFUL. If […]
SPECIAL DELIVERY – Handwritten letter for you!
June 21, 2009 by 360 Comments
*Download my handwritten letter here* http://patc.AttractionMarketersManifesto.com/handwrittenletter.pdf First of all, I want to wish you and your family a Happy Father’s Day! I hope you take some well-deserved time off to spend the day with your loved ones and recharge those batteries. (This is important and I don’t think we get around to doing this enough!) […]
How to know what program to promote
May 6, 2009 by 3 Comments
Grab a calculator. I’ve got a simple exercise for you to do. Say you generate 100 leads for your business. Over the course of time (with a good follow up system in place)… -10 of these leads become customers and purchase an info product that you earn a $30 commission on -Of these 10, 5 […]