July 17, 2024

How to know what program to promote

Grab a calculator. I’ve got a simple exercise for you
to do.

Say you generate 100 leads for your business.

Over the course of time (with a good follow up system
in place)…

-10 of these leads become customers and purchase an
info product that you earn a $30 commission on

-Of these 10, 5 of them purchase a product that you
earn a recurring $20 commission on every month, with
an average lifespan of three months

-Of these 5, 2 of them sign up as distributors with
a business opportunity you promote and you earn a
$1,200 commission

If you add these figures up, you’ll find that you’ve
made a total of $3,000 from 10 customers. Which means
in the long run you make an average of $300 from each

If the average customer is worth $300 to you, and
it takes 10 leads to get 1 customer, that means
theoretically you can afford to pay up to $30
(both in terms of dollars AND time) for each lead
and still break even.

If you don’t know what this actual number is for
YOUR business, I suggest you stop everything you’re
doing right now and figure it out.

It is the most important number you will ever need
to know because it will determine which lead generation
methods and which products make the most sense for
your business.

And if one of your goals is to make money using MLM,
it’s important to understand network marketing for what
it is:

A product.

The purpose of your business in and of itself is NOT
to build a downline.

Just like the purpose of opening a facebook account
in and of itself is not to simply get as many friends
as possible.

The purpose of your business – the purpose of ANY
business – is to generate leads that turn into long-term
paying customers.

In whatever way makes the most sense.

Network marketing is just one of the many models a
business can use to make money from their leads.

Each model has advantages and disadvantages, but the
only reason you should ever promote any program is if
it fits in with your overall strategy.

If you’re looking for a network marketing opportunity
to promote, there are a lot of different factors that
can help determine if a given company is a good fit for
your customers.

My friend Lou Abbott has a free newsletter that talks
about what these factors are.

Just go here to subscribe:


After you subscribe, I’d recommend picking up a copy
of his book, “MLM The Whole Truth”

It talks about the 12 main things that a legitimate
and reliable network marketing company should have.

Here’s the link again:


To Your Success,

Ann Sieg

Ann Sieg

About Ann Sieg

Ann Sieg is the CEO of 80/20 Marketing, Inc. She's the author of The Renegade Network Marketer, The 7 Great Lies of Network Marketing & The Attraction Marketer's Manifesto. I'm inviting you to connect with me. I love feedback. All of it. So let's have an intelligent helpful conversation to help you become more profitable in your business. Leave a comment below.


  1. Hey Ann once again thanks for the great vital information for every single living mlm marketer on the face of this earth and the great informative information from Lou Abbott

  2. Absolutely Ann, you are not your MLM and your MLM is not your business. It’s just ONE of your income streams. It’s critically important for people to realize this and to pick a Network Marketing Company that is in line with their REAL Business!

    Thanks for all your help!

  3. Affiliate programs & tools You don’t and just build a HUGE catalog / portfolio like mine, and just keep monitoring what works –

    my answer would definitely be the compensation plan and ability to diversify….GPT models are good too!

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