I was watching a segment on Yahoo News online
the other day about Michael Jackson’s death.
It was called, “Where were you when Michael Jackson died?”
And they were going around asking people this question.
They were comparing his death to such historical events as:
-The JFK assassination
Now that’s POWERFUL.
If you’d like to know what this has to do with you generating
leads for your business, just click the link below to find out more…
(Ann’s business partner)
For the past 14 days the entire world has been focused on the death of one man:
The king of pop.
(*Editor’s note: A few people wrote in and were very upset by this article. Many people loved Michael Jackson, many didn’t, and many couldn’t care less. Personally, I wasn’t a fan myself and this article wasn’t meant to be a tribute to him. The purpose of it is to illustrate what kind of events capture the attention of large crowds of people. To some people it seems silly (or even offensive), but often times the events that do this the most effectively are not what many would consider truly “newsworthy,” especially when compared to other things going on in the world. But whatever your view is on events like these, they have very important marketing lessons for you if you’re a business owner.)
That Yahoo News segment I was telling you about said that when the headlines first flashed across all the big screens in Times Square, New York, the entire city collectively GASPED.
And every newspaper, TV station, magazine, and seller of music/entertainment on earth is leveraging this event to the FULLEST right now to sell more issues, CDs, downloads, ad space, and virtual real estate than ever.
And it’s not just the tabloids like The National Enquirer that are capitalizing on it.
Amazon.com whipped together an entire new section on their website devoted to selling Michael Jackson CDs and memorabilia the very day news got out about his death.
As morbid as this may seem, it’s just how the world works.
Events like these capture and hold people’s attention.
And in the information age (aka – “information overload” age)
Anywhere People’s Attention Is Centered, There Is Money To Be Made
Here’s a screenshot from Google Trends and Google Insights illustrating how this “mob of attention” translates into tangible results on places like search engines and other advertising sources that people like you and me use to find pools of prospects for our business.
Regardless of how important Michal Jackson was to you personally, there’s a very good reason his death has been front page headlines for the past two weeks. Newspapers like the New York Times and cable stations like CNN do not choose these type of stories carelessly.
If you’ve ever taken a copywriting course of any kind you know that the purpose of the headline of any ad is NOT to sell the product. It is simply to get the prospect’s ATTENTION.
Because that’s the first and hardest thing to do. Once you do that, your odds of making the sale or capturing the lead are very, very good. In fact, it’s been proven through thousands and thousands of scientific split tests that the headline itself is responsible for 80% or more of an ad’s success!
Therefore, when constructing an ad, sales letter or website, top copywriters spend the majority of their time just working on the headline alone!
(The 80/20 rule at play again)
“On The Average, 5 Times As Many People Read The Headlines As
Read The Body Copy. It Follows That, Unless Your Headline Sells Your
Product, You Have Wasted 90% Of Your Money.”
— David Ogilvy, world famous advertising executive, best-selling author
of some of the most influential books ever on scientific advertising
What does this tell you?
1) Attention is the most valuable resource today.
2) If you can become good at capturing attention on a regular basis, and also recognizing and seizing special “attention windows of opportunity,” you’re well on your way to becoming a highly successful marketer.
I sent you an email just a couple days ago about this, and it’s such a valuable lesson that I wanted to make sure you didn’t miss it.
A similar “traffic stopping” event just played out recently within our own industry.
(Except this time no one died. Thankfully.)
It involved Ann and another leader in the field named Ferny Ceballos and it quickly escalated into one of the ugliest, most heated, and most publicized debates ever witnessed by the online network marketing community.
In the end the situation was defused. More importantly, the entire thing was actually turned around into a huge win for everyone and some unlikely friendships were formed.
And most importantly, everyone walked away with some incredible real-life lessons on leadership, conflict resolution, teamwork, collaboration, transparency, and marketing.
The learning opportunities from this situation turned out to be so valuable that Ann and Ferny decided to host a rare presentation dissecting the entire string of events and what the take-aways from it were.
Here’s a brief overview of what’s covered on this unusual call:
-The Adwords dilemma
-Advertising legal issues
-Search engine optimization
-Jiu Jitsu Marketing
-The power of social media
-Points of influence
Of course, one of the most evident marketing lessons from this event was just how powerful controversy really is… and how it can be leveraged to generate an abnormally large amount of leads, sales and influence in the marketplace.
Especially if you’re a “little guy” with a limited advertising budget.
For Better Or For Worse, Controversy – Just Like The Passing Of Well
Known Public Figures – Spreads 100x Times Faster Than Good News
It is what it is, and disputes are an inevitable part of life. But the most important things to remember are:
- Every situation, no matter how negative it may seem, can be turned into a positive win-win for everyone, and a chance to grow and develop
- Anytime information spreads quickly and attention is captured (especially when it’s a real life, newsworthy event) there’s an opportunity to leverage it to drive traffic, sales or visitors into your business
The call is free for everyone and you can watch it here:
If you’re new to BetterNetworker.com, it takes two minutes to create a free account and it’s a perfect place to connect with other home based business owners, as well as learning how to develop relationships and lead with valuable content.
Plus, you can also use it to connect with Ann!
Another win-win that came out of this whole situation is that Ann also decided to become an instructor over at BetterNetworker.com, alongside with Ferny and other leaders in the industry.
Here’s the link to her profile where you can drop by and say hi:
After you’ve done that, here’s the link again to this rare call. It’s called “War, Peace & Marketing” and you don’t want to miss it:
See you soon…
Ann’s business partner (and son)
P.S. – I almost forgot, there are three other “newsworthy” items I have to tell you about. Some exciting stuff coming up that you won’t want to miss…
#1. Remember the profit formula?
Traffic + Content + Conversions + List + Monetization =
A Money Making Home Business
Well, we’ve got powerful new training coming up for you soon that focuses on one of the five ingredients that many people new to marketing miss out on: Conversions.
There’s a very good chance that you’re working three times as hard as you need to be right now and only getting HALF the results you should be getting (or much less) if you’re not incorporating this ingredient into your business.
And we have two of most qualified experts out there who are going to help you do this.
#2. If you’re looking for some serious one-on-one guidance with your business – the kind where you can pick up the phone and get personal answers to any challenge you’re facing – help is on the way.
We’ve got a very unique coaching solution coming up that’s designed to fit your individual needs and it’s going to be something that will be within anyone’s means. And I mean anyone.
I can’t really leak out any more details other than that right now, but it’s going to be big.
#3. How would you like to earn while you learn and be mentored by Ann, myself and our entire staff of in-house marketers?
We have a couple positions opening up within our company and we’re going to be looking for some talented writers soon.
If you’d like to get on the inside of a rapidly growing multi million dollar company, this might be exactly the break you’ve been waiting for.
I’ll have more details coming soon.
#4. I know I said three things, but…
If you haven’t done it yet, go check out this call with Ann, Ferny and Raymond right now. You’ll be glad you did.
The tips and strategies on this call are pure gold.
Use them and you WILL become a leader within your company and the industry: