July 17, 2024

How To Cover Your MLM Business Costs, Generate Leads and Position Yourself As A Leader

Lesson 3: The first puzzle piece as it relates to totally transforming your network marketing business.

Typically, this is difficult for network marketers to accept. And one some networkers will disagree with this.

Here goes…
You’re going to have to find a way to get invited – not as an unwelcome pest, but as a welcome guest — especially if you’re selling a business opportunity.
Get invited, and this happens:

You instantly become the expert in your lead’s eyes. You’re giving without expecting anything in return. Who knows… you might be training your future business partners.

This is called Positioning

You don’t need to prospect when you’re properly positioned. You’re not trying to hard sell them.

It’s not your responsibility to give EVERYONE the opportunity to tell you “No.”

Okay, today we cover a way to build your network marketing business using attraction marketing to join you. This is the way top recruiters are building their network marketing business.

The concept is simple.

Target your content and advertising (you must have one or the other or both) toward people who are looking (or already have) invested their money to get educated, and are willing to learn how to work their network marketing business.

To do this, I recommend that you retail valuable information first and your opportunity second.

Retail Valuable Information First and Your Opportunity Second

Ann explains what it means to “retail” valuable information in this short video.

Let me explain exactly what happens when you start to retail information first, and not promote your opportunity up front.

For example, you could offer The Renegade Network Marketer as a solution. I know what you’re thinking about now, “How does The Renegade Network Marketer help me build my MLM?”

To answer that question, I’m going to turn it over to Ann again. Watch this short video as she explains the power of positioning.

How To Position The Renegade Network Marketer or Any Information Product



Now Income Keeps You Going

Another benefit of retailing information is you can start to generate “now income.”

One of the main problems most home businesses face is lack of “business budget” money.

Most run out of money so eventually their business just stalls and fails. No more money.

When you sell an information product up front instead of your network marketing business, you generate “now income” that keeps you in the game. It keeps you afloat.

That allows you to cover your costs.

Think about a life where you’re no longer spending money to keep in business, but you’re breaking even. In other words, you’re making enough “now money” that it covers your monthly fee to be in your network marketing business.

It can cover other expenses too like Aweber, Hosting and other stuff.

If you’re using pay per click, or any form of paid advertising, selling an information product up front can be free because the money you make from selling the front end info product offsets those costs AND delivers leads to your inbox daily.

Further Explanation About Retailing Valuable Information

It means that you offer something that is more generic in nature that people can still pay for. As mentioned by Ann above, it could be The Renegade Network Marketer.

The Renegade is a great example. Or it could be your own product that you put together. This doesn’t have to be overly complicated or time consuming. It could be any affiliate product that you believe will help solve a problem that your target audience has.

The key is to add-on your own value to it, and people will love it, and love you for it. That’s your “in” to making great relationships, positioning yourself as a leader, and building toward putting more people into your network marketing business.

“Your true worth is determined by how much more you give in value than you take in payment.”
-Law of Value


Want a blog like this? Now days, inviting people to your blog is more effective than inviting them to a home party. Just like your home, your blog requires consistent up keep. Luckily, we can teach you how. Click here to receive free tutorial-style videos about how to get more leads, sales and sign ups with a blog.

About Eric Walker

Eric is an 80/20 Marketing staff member and marketing collaborator. He spends his days writing content and copy for a marketing purpose. Eric is an optimist. He believes in a bright future and our ability to build it together. If you have a question, and/or would like to communicate with Eric directly, email Eric@8020MarketingInc.com


  1. The first thing you hear, when you join an MLM business opportunity is, “we are not selling” we are on a mission. Your upline tries to ingrain in you, to think, that is not about the money, that it is about improving people’s lives for the better. And in most cases this is true. But it is really more than that; the ultimate goal for people that start an MLM business, are two things, offer the business opportunity, or sell their product, this is it. Let’s be real here, we all work to make a living, to make an income, because we too have financial responsibilities that we need to take care of. Everyone does.

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