Or your new product, training course, or service. . .
Is it bad etiquette?
The answer is Yes. And No.
Promote your network marketing business on your Facebook (page and/or profile), but only after you’ve established relationships. It’s better to have engaged with your friends and/or fans before doing so.
Also, try to stick with a ratio of about 10:1. 10 non-network marketing business related posts for every one that is.
There’s nothing to “like” about blatantly posting your biz opp links to your wall (and certainly not on other peoples’ wall).
Here’s a question to ask yourself if you’re debating whether to post something about your network marketing business…
If the answer is a strong Yes to these questions, it’s okay to introduce your friends and/or fans to what you have to offer.
If not, focus on engagement — first. And don’t make these Facebook mistakes.
This builds up trust. You always want trust before you “post your pitch.”
No (Avoid Doing This!)
Avoid posting so much “stuff” about your network marketing business, whether it’s a pitch or not, that that’s all you become known for.
This is a sure-fire way to lose all differentiation.
You essentially commoditize yourself. I have seen wonderful people and competent marketers make this mistake (although, for some it’s a strategic move and not at all a mistake).
At least I judge it to be a mistake when you become “hidden” from one’s Facebook feed because that’s all they know they’ll see from you.
Not only that, but you risk putting all your eggs into one basket, and this has proven time and again not to be a good strategy in the network marketing industry. No matter how great and successful you think you’re company is at this moment in time.
Use The Facebook Friends List Feature
Facebook has a list feature, and with the recent changes, it’s only gotten better and more advanced.
This only applies to your profile, not a Facebook business page. You can use the list feature to segment your friends. Create lists for your friends and family.
With this feature, you can determine who you want to see your Facebook updates. It’s your responsibility to determine what groups see what messages.
Keep it targeted.
Should You Promote Your Network Marketing Business On Facebook?
Final answer: Yes, but be thoughtful and strategic.
Ensure that you’ve created engagement, built relationships, received LIKES first.
Keep it in moderation. A ratio (if you really need to count) is 10:1.
It’s easy to get over-excited and over do it, but remember that building any network marketing business is a marathon, not a sprint. Be a strategic marketer that builds a business not just a downline.
If you’re looking for a tutorial that explains how to segment your Facebook friends to monetize and prospect using your Facebook profile, we’ve created this just for you — How to Segment and Monetize Your Facebook Friends Lists
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