Since coming on as Ann Sieg’s social marketing manager, and heading up Ann’s involvement in social media, we’ve all learned quite a bit. It’s a process that you must succumb to -like anything- if you expect to get results.
Today, I’m going to cover 3 common mistakes that you must avoid with Facebook networking, marketing and etiquette in general.
Facebook Mistake #1
Don’t ignore comments.
First off, it’s rude. No one should ignore comments. Ann is what they call a “guru” and she even addresses most comments that she receives. Why? Because it’s common courtesy just like if someone said “hello” to you at the coffee shop, you’d say “hello” back. Maybe even strike up a conversation. Think “engagement” on purpose. Ann is TRYING to connect with people on Facebook. You should too.
But here’s something you might not know about returning comments…
The more you engage on a one-on-one level with your fans via their comments, the more likely your page will be put into the Top News feed. So when your fans post on your Facebook wall, try to respond in real time – if possible. Not always possible, which is why I recommend setting up designated times to “man” your Facebook Page.
For Ann that’s in the earlier part of the morning, and usually once again mid-day. This practice also creates routine, and consistency. For the most part, I think Ann’s fans know that she won’t usually be posting and commenting in the latter part of the evening or on weekends.
Given what I’ve just said above, automated tools like HootSuite, which allow you to preschedule a Facebook update won’t really help you. They are helpful for certain situations, but in general, I don’t recommend them for daily use. Be there on your page to engage.
Facebook Mistake #2
Just because you have a Facebook page doesn’t mean anyone will LIKE it or comment on it.
We learned this the hard way when we first began Ann’s Facebook page. For starters, we weren’t engaging with the comments that were written, we weren’t promoting the page, and we weren’t getting great results.
Even a “guru” like Ann Sieg must do something to attract fans and engaging comments. I see this mistake with many internet marketers who were “big dogs” from the era of “milk & honey” (2005-2009). They just don’t know what to do on a platform like Facebook. Mostly because they have nothing to offer (my opinion).
But we both know, Ann has A LOT to offer.
None the less, Facebook is just like real life, you only get out of it what you put into it. So… get clear on your ‘sweet spot’ and do just enough to get the maximum results. Finding that ‘sweet spot’ is going to require that you do way more than you should at first. Then you’ll see how you can temper that down into a sustainable long term effort.
Don’t make too many static posts.
We STILL fall into this rut sometimes.
Here’s the deal …
Not all fans are alike. Some like photos, others like video while others like reading the posts with links. So it’s important to mix up the media and catch the attention of your entire audience.
When I sit back and reread what I’ve written here, it’s amazing how “common sense” this stuff is. You’ve learned, or I shall say, you’ve been reminded of things you already probably know for networking and marketing on Facebook. Avoid these 3 common Facebook mistakes and you’ll be alright.
Have questions? Ask ’em below…