A lot of people ask what they should be doing to build out their Facebook business page. This post delivers the seven steps that Ann and the 80/20 Marketing team have taken to build out her Facebook Business page.
Here are the 7 Steps to Create and Promote Your Facebook Business Page
1. Create your page for your Product, Service, Program or Business.
Or just focus on You and your passions. Either way, it’s a good idea to at least create your own Facebook page.
2. Create a custom Welcome page.
Use video on this Welcome page. We’ll add video at some point, but because Ann Sieg was already an established brand we didn’t see it being as urgent.
If you’re not an established brand, we definitely encourage the video.
In the video, answer the following questions:
Who you are, What you do, What’s in it for them, show your personality (keep it casual and friendly) and ask for the LIKE in the video.
Here is an example of our Welcome page: http://on.fb.me/landingpageforads
And here is a good example of a video Welcome page at Social Media Examiner.
3. Add your Facebook Page to your profile page.
If you want to optimize your Facebook profile for your business, this simple (yet effective) tip can help you do just that!
Take a look at this short video to make sure your Facebook Business page gets the most visibility on your Facebook Profile. Here’s a great tutorial from a friend and colleague of mine, Amy Porterfield: http://bit.ly/amyporterfield
4. Create a branded, full size wall image.
Just like Ann’s here: http://on.fb.me/annspagegraphic
Create your wall image so that it’s the maximum size Facebook allows (180 x 540 pixels). The reason – it’s your billboard. Lots of eyeballs fall on this image. Maximize it. Let people know what you do.
5. Add the LIKE button and LIKE box to your website.
Get that here: http://developers.facebook.com/docs/plugins/
6. Post regularly. Like 3-5 times per day.
First goal should be to encourage engagement NOT pitching your business. Be sure to create a Facebook update strategy that works for you.
7. Experiment with Facebook ads for 30 days.
You can get started with a budget even as low as $5 to $10 a day. But don’t do it unless you already have the previous six steps in place. Never pay for ads if you don’t have an end goal.
How Can We Help You Maximize Your Facebook Business Page?
Do you use Facebook for business?
Ask your questions about your Facebook business page in the comments below. Let us know if this is a topic that you’re interested in. We’re learning a lot and having success with Ann’s Facebook business page, and if there is a demand we will continue to share our knowledge about Facebook for business. Let us know in the comments.