Take These Strategies To Turn Your No Excuses Summit Expenses Into Sources Of Profit
Become an active participant in your own success
Prepare before the event:
- Always be in motion.
- Always be engaged.
- Get a lay of the land.
- And Pay Close Attention!
Every event is what you make of it.
Every event is a chance to make an opportunity happen. The trick, however, is that you not only have the diligence, but the openness to such opportunities, and you MUST have a sense of what you’d like to see happen.
So with that, it’s your duty to create an opportunity for yourself.
Before Doing Anything At All, Mix These Following Elements
What are your goals and mission (i.e. How do you want to advance your own ideas and/or causes?).
How much drive will this take? How much initiative is required to make something happen?
What people or resources do you need to make this happen?
What will be required of you as it pertains to serving or helping other people?
Now juxtapose that with your capabilities and the people/resources needed.
Show Up With The Tools Of Your Trade
Bring a camera – Zi8 or Flip
Notebooks (physical or digital)
List of people you want to connect with
Your game plan
Here Are 12 Proven Methods To Convert Live Event Expenses Into Little Cash Cows
Have your team come in a half day early or after.
Provide your own training and value.
Consider offering a prize to those who show up.
Provide a game plan after the event.
Frame the event with your leadership lens.
Think long term. Develop your own hook to be unique.
My own example:
I leveraged the recent Cash Control Academy Event by spinning a mastermind as a result of the content I shared. I made this mastermind exclusive. I also shared what I learned from the event from the presenters and shared my notes on video.
I created a YouTube playlist of the video series.
Sell sponsored advertising space on your blog.
This requires that you have a blog. It also requires that you have a reasonable amount of traffic. But a lot of traffic isn’t absolutely necessary. We’ve experimented with placing banner ads at smaller-ish blogs with some success.
Help a guru. Offer to help your favorite guru in exchange for money, exposure, access or barter.
Host a webinar right during the event. Charge for it or build a list through it. Give them a full update. Quick and dirty. Provide pictures, commentaries, notes, anything your audience might be interested in.
Target the NES3 Facebook Page with FB ads. Be careful with this one. Target all whom LIKE NES3 Facebook Page with an offer related to the event.
Offer a service at NES3. i.e. Who doesn’t need branded Facebook Timeline Covers, WordPress blog Set Up or Copywriting services? Key here is to anticipate what leaders will be speaking about at NES3. Make it relate.
Set up a social media buzz campaign.
Create videos about as many related topics as you can. Post in a short blog post, broadcast out through your Facebook page, Twitter and LinkedIn.
Set up your campaign on a very targeted concept or theme. IE. Should you go to NES3?, applying NES3 marketing to your own marketing, what I learned from NES3, etc.
Sell or use your NES3 notes/footage as a list builder or low ticket sale. Key here is presentation. Make it remarkable, and a steal at $7.
Interview leaders, and offer behind an opt-in wall. Same as above. Key here is to theme each interview to the leaders’ skill set, and take an angle, or perspective.
Here is an example:
Sell to your list. Offer an incentive to your list if they purchase through your link. Do the same with your team.
Bring it home to your local team. Extract the Gold Nuggets from the event and bring it home to your local team. Charge $10 at the door. Don’t have a local team? Use this info to launch a local campaign.
What You Need To Do
NOTE: These steps only apply to customers who have purchased an NES3 ticket through my link.
- Write a blog post on what you are going to do BEFORE, DURING, and AFTER No Excuses to insure you get your maximum return on investment.
- Link your blog post to http://TheRenegadeBlog.com using your affiliate link if you have one.
- Then leave a comment on the blog post titled “Getting your maximum return from No Excuses” that includes a link to the blog post you wrote, as well as a brief summary of it as the comment.“ Use the email address you used to purchase No Excuses when leaving your comment!
Good luck! Looking forward to meeting you at the No Excuses Summit.