October 22, 2017

11 Copywriting Tips For The Do-It Yourself “Kitchen Table” Business Owner (part 2)

Yesterday I might have given the best tip yet: hire a copywriter.

The issue I have with that is that it doesn’t help you long term, and you don’t acquire the skill set. Your skill set is the real asset of a kitchen table business. Ask anyone, or maybe you already know, being able to write copy for blog posts, emails, capture pages, ads, power points, even videos plus all the offline stuff brochures, flyers, etc. That stuff is all copywriting. And it’s THE skill set to have in just about any kitchen table style business.

That all said, let’s dive into today’s tip.

Keep the focus on your visitors.

Your visitors don’t care about you. Not at first they don’t. They don’t care about your mission statement, your snazzy branding graphic, or how long you’ve been in business. They don’t even care about your products and services. Again, not at first they don’t.

At first, they only care about themselves. They hit your blog site with their needs in mind. So when they watch your video, or read your home page, they immediately thinking: Can this person help me?

Have you heard the old adage, “What’s In It For Me?”

Your visitors are at your blog site because they have a need or a problem. Or they want to be entertained, but that’s a different business model altogether. One you’re likely not in.

So talk about their problems, their needs and their situation.

CHECK POINT: You do know their problems, needs and situation, don’t you? You better.

An average copywriter who knows their audiences problems, needs and situation will outperform a world class copywriter who DOESN’T have that information any day.

So here’s the tip: Know everything you can about your ideal customer. Be able to know more about them than they do. Then address those issues in all that you write and create.

After you’ve addressed these issues, then you can talk about how you can help. So let me tell you one more thing before we wrap up.

There’s this thing called “we-we” test. You can apply it to your home page, or any email you might send out. After you’ve written your copy count up the number of times you use the following words: we, us, our, [your company name], and compare it to the number of times you use words such as: you, your, etc.

The “You” words should win by a land slide.

Or get started now, and learn copywriting from the best.

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About Eric Walker


Eric is an 80/20 Marketing staff member and marketing collaborator. He spends his days writing content and copy for a marketing purpose. Eric is an optimist. He believes in a bright future and our ability to build it together. If you have a question, and/or would like to communicate with Eric directly, email Eric@8020MarketingInc.com

Comments

  1. Thanks Eric for yet another great post!
    I’ll certainly use your we-we test before send my next email or before posting another post on my blog.

    Another variant of the “What’s In It For Me? ” is to ask yourself “So what?” after each argument or point in a sales letter and to actually give the answer to that question (ie: listing benefits instead of features).

    off to read part 3!

Trackbacks

  1. […] 11 part series: Practical copywriting tips for kitchen table business owners who aren't trained copywriters.www.therenegadeblog.com/11-copywriting-tips-2 […]

  2. […] 11 Copywriting Tips For The Do-It Yourself "Kitchen Table" Business Owner (part 2) […]

  3. […] Practical copywriting tips for kitchen table business owners who aren't trained copywriters.www.therenegadeblog.com/11-copywriting-tips-2 Tweet Category: Copywriting 01/06/2012 at 4:06 am No comments Hannah ← […]

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