April 21, 2024

11 Copywriting Tips For The Do-It Yourself “Kitchen Table” Business Owner (part 5)


I hope you’ve been enjoying the series. You’ll notice off to the right that all of the posts are “serialized” for your convenience. If you’ve missed a tip or two, use the links to the right for quick and easy navigation.

Today, you get two tips inside of one post. Let’s jump right in.

Support Descriptive Page Titles With Keyword-Rich Headlines

You don’t have to be an SEO expert to do this. Just know your keywords, and use them in your headline. Then use them within the body of your content within reason. This is what is known as an on-page factor toward ranking higher at the search engines for that particular keyword phrase.

How do you determine which words will drive qualified traffic to your blog site, and be the keywords that compel action?

Two ways.

The first way is to simply know the language of your prospects, understand what your prospects are searching for. So be sure to know everything you can about your ideal customer.

You can also run keyword analysis. Keyword analysis will uncover the most effective keywords based on actual search engine results and competition in your niche. We recommend Market Samurai.

Copywriting Tip #2: Use Your Keywords In Your Anchor Text

Anchor text refers to the words that are “hyperlinked” to another page. These words are often underlined and appear in a different color from the rest of the text. Search engines consider these words more important than non-linked words and phrases.

You can you take advantage of this. Let’s saying you’re linking from your home page to your resources page. Instead of hyperlinking the word “Resources,” be more specific. Hyperlink using…say… “Keyword Research Resources,” “Resources for MLM Blogging,” or “Resources for People Who Hate Cold Calling.” The descriptive hyperlink is also more helpful to your site visitors.

The search engines will also have a better idea of what the linked-to page is all about and in time will rank it higher. That is if all other things are equal. There is no “one thing” that helps with SEO, it’s a combo of many things.

About Eric Walker

Eric is an 80/20 Marketing staff member and marketing collaborator. He spends his days writing content and copy for a marketing purpose. Eric is an optimist. He believes in a bright future and our ability to build it together. If you have a question, and/or would like to communicate with Eric directly, email Eric@8020MarketingInc.com


  1. Awesome Article Eric great tips thanks for the post this series of tips are very helpful thanks again


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