If you’re not sure what I’m talking about I’m referring to a core training of almost any MLM training out there.
MLM trainers and leaders emphasize the need to drill down deep into your soul to figure why you’re doing what you’re doing in the first place.
They understand you’re going to hit bumps along the way, and want to shore up your staying power long before you hit those bumps. It is 100% a given. You can count on it.
I have developed my Big Why, and without a doubt, it gave me the fuel to keep going when I hit bumps in the road.
If you’re in MLM or any type of entrepreneurial endeavor, I feel getting clear on your why is worth the fuss. I’ll explain why I think it’s a worthwhile, and ongoing exercise. Finally, I’ll share how my why led to my success.
Let’s get started. Keep reading.
Three Kinds of Motivation
- Internal Motivation,
- External Motivation,
- and most importantly, Sustainable Motivation.
External motivation is what school systems use a lot of.
You motivate children to do well by giving them a specific reward. They get a gold star for acing their spelling test. In MLM, cars are a common reward because it’s considered a status symbol. On the whole, this works really well.
What motivates you personally to reach your goal? This is internal motivation.
Your internal motivation could be the car, but not likely. Think about what drove you prior to starting your MLM. An example of internal motivation might include to be capable of earning enough income to send your child to the private school of your choice.
Can you relate to this?
My why was simple.
I wanted to “retire” my husband from his windshield replacement business. I knew it was hurting his back, and I wanted to bring him home to be with me.
My second motivation was that I wanted to be a good role model for my children. There was no way my boys were going to see their mom fail at a task. No way! That was a huge motivator for me. I’m a huge believer that children do as we do, not as we say.
Let’s now discuss sustainable motivation.
This is most important because it determines the outcome after you get kicked in the teeth, and have undergone hundreds of setbacks (not a just a couple).
Do you remain steadfast, and keep going? Or … well … you tell me, what is the alternative?
Sometimes it takes a coach to guide us, and help us witness our own motivation. This circles back to internal motivation. And that begins with intent.
The Law of Intention
A study was done to find out why some children succeed and others do not, specifically with learning a new musical instrument.
They found out the future success of a child’s musical ability was based off one question:
“How long do you intend to play?”
That means success isn’t determined by the caliber of the music instructor, the quality of the instrument or how many times they’ve practiced.
By the way, this is a good example of why throwing money at a problem isn’t the best solution.
My intention was a deep in-the-belly desire to serve, and give back to my husband who had provided a good household income that allowed me to home school my children for twelve years.
It was my way of thanking him, and plus I’ll be selfish here, I wanted to spend more time with him.
He was putting in massive hours with his windshield business, and missed many hours of our boys’ events. We were both consoled by the fact that I was able to be there with them. It was a true partnership as we shouldered the mutual responsibility of raising and providing for our family.
Why the airport picture?
Things didn’t go as smoothly as I had planned. (Surprise, surprise! They usually don’t.)
I wasn’t able to retire my husband as quickly as I had hoped. Our little windshield business had a number of setbacks. The biggest one being a piece of legislation that muscled the small mom and pop businesses out of existence.
For awhile, my husband pieced together a number of different jobs in an attempt to keep things going while I kept hammering away at my MLM business.
He ended up with a job at our local Minneapolis Airport.
I’ll never forget one evening as he headed out to work. I looked up from my pile of paperwork and remarked, “Brian, I will bring you home.” I will never forget that moment. It was a done deal as sure as the sun setting in the west.
I look back teary eyed. It was the mutual cooperation between my eldest son, Isaiah (who’s now my business partner), my husband and myself … We did it! And best of all, it was a team effort.
What is Your Why?
Is it big enough, and bold enough to withstand the rigors of entrepreneurship?
Do you have the patience to see it through?
I hope so. Take a moment to consider your internal, external and sustainable motivation. Then share it with someone.
How about right here in the comments below? Consider it a public declaration of intent. And yes, there’s plenty of power to that as well.
Your Partner in Success,