Do you agree or disagree with this statement…
The network marketing industry is filled with people who start out having little business experience, and the majority lack marketing competencies that hinder success.
I think Yes.
Don’t feel discouraged. That was the case for Ann Sieg. It’s the case for many successful network marketers. Everyone starts somewhere. Yet be aware of it.
Let’s talk about marketing …
And for the sake of this discussion, let’s assume that your product holds real value and provides a solution to an end consumer.
With that taken care of, what are you left with?
You’re left with the task of marketing the product (or business opportunity, or service or information, i.e. whatever) Therefore, your business is marketing. Your real business is marketing. The better you market and promote, the more successful you’ll be.
You just needed to know that in case you didn’t already.
Let’s keep moving forward with this understanding tucked under our cap.
Effective Network Marketers are Clear About Two Things
FIRST – Start with Why.
It’s a keen awareness of that thing that makes you special. It’s your talent, or a specific belief. We hear it described as our Why. And the reason it’s important is because as a Network Marketer, you’re going to inevitably hit hard times that will test your resolve to the core. That’s when you really need to know who you are and what you’re about.
Here’s a guiding question to help you …
What’s your secret sauce? What makes you you?
Let’s use Ann as an example for this guiding question. . .
Ann’s secret sauce has always been to learn marketing methods typically not taught within the MLM industry, and then apply those marketing methods to her network marketing business so that the business model is centered around her, and she has complete control over it.
SECOND – Know who your talking to and what they want or need.
Ask how you will differentiate yourself. In a world of distractions, the big question is how do you stand out from the crowd?
This requires marketing that differentiates You from others. It’s something that is either unique about You, or a claim not otherwise made in your particular niche. This is challenging for so many people that if you feel you’re spending too much time on it, default to this two step exercise for how to become your own proof and be an expert in the process.
Here’s a guiding question to help you …
Who is your audience? What do they want?
Let’s continue to use Ann as our example. . .
Ann’s audiences are frustrated network marketers who feel as if they’ve had the “wool pulled over their eyes” regarding the way to prospect and build a network marketing business. These frustrated network marketers want to know how to succeed at network marketing without hearing someone say, “Make your names list.” These frustrated network marketers want to ditch the Thursday night hotel meetings. And they never want to pay for an opportunity lead again.
THIRD – Combine the two questions from above.
This is the most important step …
Take your “secret sauce” answer from the first step, and mix it in with what your audience wants from the second step. Whatever you come up with is what your audience wants from You (and that is a very important distinction to make).
And that was a special day for Ann Sieg. When Ann performed step 3, she had the seed for The Renegade Network Marketer.
FOUR – Make it work for you.
Don’t skip this step. It’s crucial for the sake of your the sustainability of your business. For your sanity too.
Here’s what you do …
Take a look at your answer for step three, and ask yourself, How will you deliver on the secret sauce that your audience wants from you?
In other words, how can you break it down into manageable action steps you follow daily? Because if it’s going to be your business, you have to make it manageable for your life. Or else you’ve created a job for yourself.
If you can follow this succinct exercise and own it, live it and love it, you’ll be clear on the most important aspects of marketing.
Marketing tips for network marketers are brief, solid nuggets of marketing advice – just enough “good stuff” to keep you going -something you will trust as useful- and come back for more.
Share this with one other person. Follow up with someone who is struggling with how to market their network marketing business. Then work on this exercise with them.