March 25, 2017

Follow These Steps To Make It Easy For Your Prospects To Find You Online

 
The 3 steps outlined below are designed to relate to your audience first, then review a problem, or present your take on something, and last to recommend something – where you position your offer as the solution.

This is framed around the Internet, and use a video of Ann on YouTube (Relating to audience) as the example. Then I show you her (Review) content landing page that both solves a problem and presents Ann’s take on something that her audience has an interest in. For the (Recommendation) you’ll see her example for making a call to action to the Renegade Network Marketer sales page.

In a nutshell, what I’m teaching you here is how to use the Internet to make transactions.

This phrase best sums up what I’m advocating and teaching you to do:
 

How to be there before the sale, and how to be strategic about it.

 
If you’re going to use the Internet to make sales of any kind here are the 3 “web steps” to take action on:
 

Step 1: RELATE

Start with one of the biggest questions your perfect customer always has. Turn that question into a video.

We’ll be using Ann as an example..

She answered the question, “How do I be a solutions provider?” so Ann made a video about that. See it below.


 

STEP 2: REVIEW

Time to move one level up. Now you’re going to frame the bigger picture. In order to do that, you’ll create a post or a page at your WordPress blog that sums up your assessment of … not necessarily the question that you answered in your video, but… your top level approach to the question.

In Ann’s case, she believes that “Your business needs to be centered around you so that you have complete control over it, and in order for you to make as much money as possible, you need to develop your own business assets.”

Click the link below to see our example.

Your business needs to be centered around you so that you have complete control over it, and in order for you to make as much money as possible, you need to develop your own business assets.
 

STEP 3: RECOMMEND

Make a confident recommendation. This is your call to action. Consider the nudge you should give your audience because you know what’s good for them. After all, you do. If you know your target market, you should know what is good for them.

Our concise call to action is located at the bottom of our landing page post. It looks like this:
 

Learn How to Center Your Business Around You,
and Develop Your Own Business Assets.
Get Started With The Renegade Network Marketer Today

 
Of course, the hyperlinked Get Started With The Renegade Network Marketer Today goes to our RNM sales video presentation. And that’s the gateway to making a front end sale. That front end sale means much more than just monetization, it signifies qualification. That person qualified themselves by investing their money into their education. And it’s those people that you want to work with.
 

In a nutshell, here are those 3 steps:

1). Make a video that addresses and relates to your perfect customers number one question. In the description area of the video, link to a post or page at your blog.

 
2). The post or page at your blog will be your top level approach to that question. You’ll reveal a theme, rationale or a philosophy about why you stand for what you do.

 
3). You’ll conclude with a gentle nudge (aka call to action) leading people to your perfect solution. This should more than likely be a lead capture page, or a sales presentation, or something that they have to give something in order to get something. The reason for this is to qualify them as something you might to work with.

If you have questions or thoughts, ask them in the comments.

About Eric Walker


Eric is an 80/20 Marketing staff member and marketing collaborator. He spends his days writing content and copy for a marketing purpose. Eric is an optimist. He believes in a bright future and our ability to build it together. If you have a question, and/or would like to communicate with Eric directly, email Eric@8020MarketingInc.com

Comments

  1. I once heard an old tape say, ” If you want success find and need and fill it” Earl Nightingale taught the value of human relationships by helping people with their challenges. I strongly follow Ann with her teachings. The very core of a Solutions Provider isn’t about money, it’s about solving problems. Money is only the reward.
    Gary
    PS Know one have I ever known or met works is hard as Ann Sieg to instill this core value in the hearts of her students.

  2. You and Ann once again model how to demonstrate concern for others in a simple, sincere, straightforward manner.

    You are doing for US exactly what we need to do for our own target market.

    Love the 1, 2, 3 approach.

    Simple, Sincere, Straightforward = Sale!

    Thank you both!

    Jory

  3. Im new to the renegade system but really loving it. Ann I’ve never met you but thanks for the hard work and for putting out such good info. I’ll be starting my blog soon but not really sure what direction to go in. I love motivational speaking but I also want to help people make money and get out of debt. My wife who is helping me is in the fitness business. We think we can do a blog around all three aspects. I guess we will jump in and see what happens.

  4. The Renegade blog is awesome it has great articles everyday and great business tips it is one of my favorite sites keep up the great work Ann and Eric great job.

  5. What a wonderfil informative blog.

    My eyes caught, the sincere various remarks, shared on your site,
    you’re inspiring my own site ScamCrusader.com, an Community Anti-Scam
    informative site, that seek to Protect…Avoid and Report all Internet Scams, so we
    all…and our loved ones, can stay safe when online.

    Thank you Therenegadeblog…

    Cheers & Blessings to all,

    Eric (Australia)
    ScamCrusader.com

Trackbacks

  1. […] Hold up….wait a minute! I’m completely off track.  I apologize.  I’m not here to give a history lesson on the topic of ” The Internet”.  My intentions are to share with you Three Easy Steps on Helping Your Prospects Find  YOU on the Vast Internet. […]

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