I must be getting old.
I can recall the days when a Federal deficit of $85 billion in 1980 was unprecedented and all the hand wringing that came with it.
That seems so quaint these days.
I arrived up here in Minnesota to visit family for the summer in time to witness the State Government shut down as a result of a $5 billion deficit
A shutdown that’s going on more than a week and
has resulted in 22,000 state employees being laid off
Which got me thinking, things are going to be interesting come August 2 when the Federal government has to do something about its $14.3 trillion deficit or risk defaulting for the first time in history…
Putting more than 2.7 million federal jobs and tens of millions more social recipients in question.
And then there’s the 850,000 jobs that are on the line this year as a result of budget cuts and $140 billion in other state deficits across the country.
You’ve seen the headlines (or maybe you haven’t – I don’t blame you, I don’t usually pay much heed to mainstream either but this is determining major trends in OUR industry):
Rhode Island – 2,000 public school teachers
“Bloombergville” New York – 5,778 city employees
Wisconsin – 12,000 jobs/70,000 protestors
My forecast is: There’s going to be a lot more of this ahead.
And all of this is compounded by the fact that beginning
this past January 1st, 2011, every day for the next 19 years,
10,000 baby boomers reach the retirement age of 65
There’s only one small problem. We don’t have the money to support them all the way through retirement. Neither do most of them and neither does the government.
In fact, Washington is dipping into their own federal retirement funds just to pay the existing bills (never mind the $100 trillion in future obligations).
Leaving them with only one option: Print more money.
Some people think all this economy stuff is gloom and doom but I don’t see it that way at all.
They’re just facts. Whether you view it as positive or negative is entirely up to you.
I view it simply as change and the only question is:
Who’s going to adapt and who’s not?
Like they say, “a recession is a terrible thing to waste” and I hope you see it as a once in a lifetime opportunity to expand your business in ways you would never be able to normally.
My point in bringing it up is that in this decade, probably in the next 1-3 years, we’ll see the industrial age, employee social paradigm of relying on one main source for your income and retirement completely shattered – as predicted by those in our industry.
- Which is also why Time Magazine predicts that by the year 2016, more than 40% of the US workforce will work from home.
- And why Fox News just reported that the number one career for the next decade is small business consulting (which is essentially what you do if you practice attraction marketing).
- And why Peter Drucker, often referred to as “the man who invented management” said in an interview with Forbes that “triggered by the internet, continuing adult education will become our greatest growth industry.”
For the past few decades, and even more so since the advent of the internet, being your own boss was an exciting new idea, made even easier by technology, for many of us trailblazers.
For 8 years now ever since I started a purely internet based business, my mother in law, bless her heart, has been asking me, “when are you going to get a real job?”
In the 21st Century though, entrepreneurial skills
will no longer be a “luxury” but will soon become a
necessity for the majority of the population
We’re entering the “age of self reliance” as Mike Dillard put it at our recent Great Wealth Transfer Conference in April.
Where finally, you’ll no longer be “the weird one” in the family for working from home.
All of this was bringing both Mike and I and other leaders to the same conclusion:
Something needed to be done and new approaches and strategies were needed for this changing marketplace and our rapidly evolving industry to position ourselves in front of this massive new wave of people coming our way.
I don’t think our industry has even seen the tip of the iceberg yet.
Just like with any new technology, those of us who’ve gotten online in the past 2-8 years were the early adopters, the fast movers, representing only 20-30% of the end number.
But the rest of the folks, the far larger percentage of
prospects that are still waiting out there for us, are going
to require a much higher level of interaction to connect with them
In an increasing age of skepticism and hyper-competition, with so many choices and leaders to follow, people are going to demand more credibility, and will want to do business with people they can see and talk to.
This involves getting on the phone and meeting people face-to-face.
I’m not talking about going back to prospecting your mailman or people at your church group.
I’m talking about using the same direct response attraction marketing techniques you’ve come to know and love to target pre-qualified people in specific geographical areas… and then meeting them in a face-to-face environment, either to help close the sale or as follow up to solidify and strengthen your online relationship.
I’m talking about attracting people to you just like always.
But I’m talking about cutting through all the noise of the hyper-competitive and fast-paced online world by laser targeting places and local niches where the OTHER 95% of prospects dwell…
A traffic source with almost zero competition for folks
like us, where not 1 in 10,000 people use or even understand the
basic attraction marketing skills you’ve come to take for granted
I believe this is the direction the entire economy along with our industry is going.
While everyone’s talking about “Globalization” and doing business internationally, what’s actually going on at the same time is a shift back towards local communities and economies that are CONNECTED by global technologies.
And the businesses that will thrive the most will be the ones who use a powerful combination of online and offline.
Back in 2002 when I was with a health and nutrition
company I stumbled upon an early form of offline
attraction marketing without even realizing it
One day at a company event a leader flew in from out of town and shared a little-known retailing system she was using with us.
She called it a “health awareness seminar” and it was totally different than the usual “show and tell” product parties most people were doing.
It was simply a content-rich presentation that lead with value and gave people a ton of free useful information about their health and their diet.
To me, this was the first realistic approach I had seen for doing this network marketing thing.
We used to pack these things out and honestly I had absolutely no idea what I had stumbled on.
I wasn’t even doing any kind of marketing for these presentations (nothing like what I’ve learned how to
do now) and this is how I became the top retailer in my State.
I had people calling me out of the blue every week and lining up for my advice as if I was their doctor!
Now just imagine taking something like this and combining
it with a full fledged internet marketing funnel…
If you know all about things like: leading with value, the monetization power of funded proposals, getting paid to prospect, attracting leads through direct response marketing, follow up, tracking and optimizing your results…
And you combine it with Mark’s info marketing blueprints…
And then you apply it in a world with a vastly larger audience…
Where there is practically no competition because everyone wants what you have (internet marketing skills) which is like rocket science to most of them…
Where there are thousands upon thousands of new, un-tapped local niches, where someone with very basic marketing skills can completely dominate and position themselves as a leader…
Where conversion rates can be so high it puts anything in the online world to shame because nothing compares to real live face-to-face interaction which incorporates the maximum amount of senses and learning modalities (hint: this is why Mark scribbles on all of his videos and why it works like crazy, because it engages the brain more)…
And where there are dozens and dozens of new advertising options like newspapers, postcards, classifieds, local publications, magazines and radio…
In addition to all the familiar faces like Facebook, Google, blogging, video marketing, etc, which you can use to geo-target local areas.
I knew it was time to integrate these models and it
turns out I haven’t been the only one thinking that…
I’ve teamed up with my friends Ferny Ceballos & Raymond Fong of SEO Networker and every month we’re going to be rolling up our sleeves and travelling around the US (possibly outside the US as well) building funnels in local hot spots.
And as the perfect complimentary bonus if you purchase Mark’s Irresistible Info Marketing Blueprints, we’re going to teach you the formula we’re using to combine online and offline in a way that’s never been done before.
I’ll be sending you more details on this bonus tomorrow so keep an eye on your inbox.
For now, make sure to study Mark’s final video which lays out everything you get in his blueprints here and we’ll talk soon!
To Your Success,