June 20, 2024

A Guide for How to Get Started with Online Video Before Actually Turning on the Camera

You are reading How to Get Started with Online Video Read more from this series of articles.

We get this question a lot, I have never published a video online! How do I get started?

If you’re in those shoes, this guide is for you. It tells you exactly where, what and how to get started.

If you’re like me, and you’ve dabbled in video, but have never focused on it, or gotten results from the effort, this guide is for you. You now have something concrete and specific to work with.

Can we make one agreement before we get started?

Answer yes or no…

Can we agree that attention in social media comes as a result of knowing your stuff and having something valuable to contribute?

Let me explain…

With regard to the knowing your stuff part. Let’s agree that that means before you ever pick up your video camera, you work out the single most important detail.

You know your objective.

You can choose from the following objectives.

  • To promote.
  • To draw awareness.
  • To protest.
  • To celebrate.
  • To entertain.

Knowing your stuff means you’ve chosen ONE of those, and you’re going to be deliberate about it.

In some cases, you’ll need to take knowing your stuff one step further than what is presented above.

For example, if your objective is to promote, you will answer the questions,

“What pressing problem am I solving?”

and “What pain am I removing?”

If you’re drawing awareness, answer the question, “What value am I addding?”

If you’re entertaining, answer the question, “What pleasure am I creating?”

If you’re protesting, answer the question, “What freedom am I permitting ?”

If you’re drawing awareness, answer the question, “What connection am I allowing?”

Quick Recap

We’ve agreed that attention in social media comes as a result of knowing your stuff and having something valuable to contribute. When you know your objective, and answer the specific questions I’ve listed above, you will know your stuff.

General Feedback Before We Begin

If you've ever attempted to create an online video, and found yourself speechless, this guide for how to get started with online video before actually turning on the camera will help you.

Now, before we really dig into the Guide for How to Get Started with Online Video Before Actually Turning on the Video Camera, here is some general feedback you think about.

What does it look like for you to be confident?
Think of the occasions in your life when you spoke up, and spoke confidently. Focus to bring that energy with you when you actually do turn on the camera.

Keep videos short.
Let’s consider under five minutes short, but two to three minutes is even better.

Acknowledge your feelings about creating your video.
If you have feelings of being too fat, too old, too ugly, not smart enough, acknowledge them. Then ask yourself if you’re going to let that stop you from moving forward with the best of your ability.

The Secret Formula for Writing Powerful Online Video Scripts

Usually in this industry when you see a headline or sub-headline that says “secret ______” it just means common sense that the majority don’t apply.

So here is a disclaimer. There are no secrets here. As John Tesh would say, “Just intelligence for your life.”

Use this information to practice perfect.

Writing scripts is important for your videos because it will keep you organized. When I say “script” in this context, I could be saying “outline.” I could say “formula.”

But I’m going to use the word script to mean a specific way of organizing your content before you actually turn on the video camera to begin recording.

The goal for this is to have some pretty good ideas and a neat structure to use for writing powerful scripts for your online videos.

Take time to write a script.

Why is it important to write a video script?

In a word, it’s “influence.”

You want to build your influence so your viewers will take action.

We’re marketers.

We want to elicit a response for our viewers to act on after they watch our video. That response can be a lot of different things, and come in different forms.

Many think that the call to action has to lead toward a purchase, but it doesn’t have to be that way. It can be a Facebook Share, a Retweet, a comment, a download, an optin. There is no end to what I’m saying. It can be a lot of things.

To elicit a response, you will be required to carefully structure how you’d like to invoke an emotion. That’s why this script is helpful to you. You’re learning how to create the structure that invokes the emotion that elicits the response.

Other benefits of writing a script include professionalism. You will come across more professional when you know your stuff, and that helps to keep the right people interested in your video.

Bottom Line is This…

Write a script for all your videos. Even if you don’t write a full script, an outline of what you want to talk about is very important.

You can also use this script writing formula for your other content. Such as written content or webinar and audio content.

The Actual Secret Script Writing Formula For You to Immediately Apply

You’ll be amazed at how easy this is to implement. Nonetheless, like anything that is new, it takes several practice attempts (real action taking) for it to feel natural, and for you to achieve optimal results.

In a nutshell, you’re going to first, tell people what you’re going to tell them.

Second, you will actually tell them.

Third, you will tell them what you’ve just told them.

Very simple, but inside each of these three steps is more detail.

First, when you tell people what you’re going to tell them, there are five key elements:

1. The attention grabbing statement. Use this opener to create anticipation. It could be a shocking statistic, some sort of interesting news, a story or visual images and sound.

2. Welcome your audience. For example, “Hi, my name is Eric Walker.” Then get straight into the topic. You tell your audience exactly what the video is going to be about.

3. Identify the interest. To do this, identify the problem, need, want or frustration that your viewers might be having.

4. Summarize the points that you’re going to be talking about within your video. Keep it to no more than three.

5. Signal the beginning of the rest of your video. You could say, “By the end of this video you will be able to …”

Once you’ve gone through all five elements of the tell them what you’re going to tell them part, you’re ready to move straight into the body of your presentation.

There are three key elements for the body of your online video. They form the acronym S-E-E.

The “S” stands for “State.” You state the point.

The first “E” stands for “Explain.” Explain the point.

Then the second “E” stands for “Example.”

State, Explain, Example. You will apply S-E-E for each of your body points.

Here’s an example.

The point of this guide is for you to have some good ideas and a neat structure to use for writing powerful scripts for your online videos. This will eliminate not knowing what to say when your recording your video. If you practice using this structure, you will create a response from your viewers. You will experience less frustration and confusion. Finally, you will present yourself in a professional manner.

Let’s move onto the conclusion part.

This is where you will tell them the things that you’ve just told them.

There are three key elements for the you will tell them the things that you’ve just told them part.

They’re as follows.

1. Signal the end of the video. You could say, “Before I conclude I’d like to thank you for watching this video.” Simple!

2. Quickly go over the three or four points you’ve just made. Just summarize those points.

3. Action statement. Whatever action you want your audience and/or viewers to take, give it. This is very important!

That’s all there is to it. You (1) signal the end, and thank them for watching (2) summarize your points and (3) tell them which action to take.

In some rare occasions (like if your objective is to entertain) you might not have a call to action. In this case, end the video leaving them on some sort of a high.

Now you’re ready to start. Get straight to it. Record your video. Practice, practice, practice.

Want to Learn More on this Subject? Use These Additional Resources

This video script writing formula is based upon another time tested formula that’s been around since the days of Socrates (circa 500 B.C.) in some shape or form. However, there are some modern age tools and techniques that might be able to help you out:

What is Mind Mapping?

Mind Mapping Software

Teleprompter Software for Mac or PC

Web-based Teleprompter

You’ve Just Learned Why You Need to Write a Script for Your Online Video

You're prepared to record.

I revealed to you the secret formula (which just means common sense that many don’t do) that you can teach/use for writing video scripts. Practice this enough and you will get a good result.

I showed you an example of a typical/simple way that a script can be created.

Now there is only one critical action step to take. Create your first video script, and record the video. Then let us know in the comments below if this guide helped you and if you have any advice for others!

Was this guide helpful? Do you have any tips and advice to offer? We will answer your questions? Leave a comment.


About Eric Walker

Eric is an 80/20 Marketing staff member and marketing collaborator. He spends his days writing content and copy for a marketing purpose. Eric is an optimist. He believes in a bright future and our ability to build it together. If you have a question, and/or would like to communicate with Eric directly, email Eric@8020MarketingInc.com


  1. Good article Eric,

    I really see the advantage of a script or outline, now to put it to practice.

  2. Howdy James,

    How’s the good ole Country Renegade doing? Great hearing from you. I was at your site not to long ago checking up on your progress. I see you’ve put up the greenhouse. Nice.

    For everyone else who doesn’t know about James, you’re in for a treat. Check out his site here, and in particular, this link will tell you more about him: http://www.my-country-life.com/james-geelen.html

    So yeah James… I’m thinking you could add video to your site. That would add another dimension, and because you’re so uniquely “niched” out there in the beautiful greens and browns of Vancouver BC out in the country, I think video would be a real draw.

    Come back here and share your first video.

    Take care and talk soon.

  3. Eric,
    This is one Value-Packed Guide.
    Thank you for all the time and effort you put into it. It is very well written and very well done.

    Some of this stuff I already use, but some of it is new to me, and I Hope to implement it on my next videos. I’m so glad to be a part of this Leader’s Circle.

    To be honest, I didn’t really know what to expect, and still don’t fully know…but I have been impressed so far with the amount of value and help that you contributing to us.

    Thank you So much!!

    Martin Dale

  4. Hi Martin,

    Thanks for your nice words. Thank you for participating in this initial Leaders’ Circle Challenge. We have much more in store for everyone, and it will be unfolding in the weeks and months ahead. Suffice to say, more than anything we want to provide a place for you and others to continue to grow your skills and passions so that it helps you build your business and earn the income you desire to meet your life goals. We are open to suggestions, and absolutely respect your thoughts. If there is something you’d like us to cover, let us know.

  5. Tom Fuszard says:

    Great information, Eric.

    The notion of being prepared – writing out your script, and other steps – I teach as part of giving presentations. Funny, though, that I seem to forget some of the basics when I decide to shoot a video. Thanks for sharing these powerful ideas.

    • renegadeblogadmin says:

      Thanks Tom. Remembering to incorporate these into each video will help make them have a more effective marketing message too.

  6. Good information thanks..I’ll put this into practice and see if I can’t better my videos. Cheers BG

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