January 20, 2019

Don’t Make These Mistakes On Facebook If You’re Trying To Market Something

Robert J Simons

Robert J Simons

Robert J Simons is NOT dumb by any stretch.

He’s a good christian family man that’s been married since 1981. He has a chiropractor business, and he’s involved with network marketing. He’s also a valued Daily Marketing Coach member. He is obviously intelligent in many of the most important aspects of living a successful life so this blog post isn’t aimed at him directly.

The other day as I was scrolling through my Facebook home feed for my “Likely Networkers” Facebook list. That’s when I came across one of Robert’s posts. See the screen shot I took below. Then I immediately reached out to him.

Robert_J_Simons

Robert is obviously trying to share The Renegade Blog using his affiliate link. If someone clicks that link and makes a purchase at the blog here, he will get the affiliate credit/commission.

But the way Robert shared it is not in best practices for getting results. So I emailed him and wrote,

“Robert this won’t work. You must add some of your own value, and provide a context for why you are sharing this link.”

He instantly replied,

“I have the greatest problems posting and never get any response with any of my links for whatever I’m doing wrong. I really appreciate your feedback.”

I asked his permission to share the lessons I am publicly offering you today, and he agreed.

I scrolled through Robert’s profile page on Facebook and here is a summary of what I found:

  • A post that links to a 9 question quiz to find out which flower best describes your personality called “What flower are you?”
  • Another post of the same kind except it was titled, “What bird are you?”
  • One of those long, super long, long “form” messages from God himself that urge you at the end to either Forward or Delete. It appears that Robert was so touched that he chose to “Forward” it.
  • One of those viral images that says something to the affect of, “If you know someone who has fought cancer…” to post this to your status for at least one hour.
  • A picture of a turtle climbing a fence.
  • A video clip of ex-professional football player Michael Strahan on the power of chiropractic care.
  • A video of a puppy and his mother walking on a treadmill.
  • A copy and paste of an excerpt Ann wrote about copywriting, which then linked to the entire article here at The Renegade Blog.

Robert will never get any results making posts like this.

To be a successful affiliate marketer, or just a success with marketing in general, you have to be about something.

You have to touch on recurring themes in your life. You have to offer value to a specific audience. You have to create a context for the links you share; context for the “thing” that you’re doing and/or promoting and be consistent with it over a period of time. You cannot post the common crap that Facebook consumers post.

Here are a few suggestions for immediate improvement:

Break down the things that are most important to you that both offer value and align with who you are, your values, etc into a few buckets. For Robert these buckets might be:

Solutions for Network Marketers –

I’m guessing that Robert might want to retire and/or scale down his chiropractic practice, and therefore, is looking to generate another (passive) stream of income. It makes sense that he chose network marketing but the methods he is told and taught to marketing his network marketing business might not make sense to him, which is why he can offer solutions to those same old problems that network marketers have been facing since the dawn of time.  Given that he’s a member of Daily Marketing Coach, he has value to share in this area.

Chiropractic Care 101 –

Robert is a chiropractor, and has been for years. Therefore, he’s straightened a lot of spines. He’s come to form opinions about health. He’s had a ton of experience visiting, assessing, testing and providing care for his patients. It makes sense that Robert would form and share his thoughts on such matters. Robert has the credentials to be seen as an expert, and likely, he prob’ly is an expert. That’s leverage.

Tales From Family Life –

Take a look at this picture. I’m assuming that’s Robert’s family. I have a family. I have a relationship with a significant other. I have children. When I see a picture like this, I think, “Man! He raised these lives to raise other lives. He’s provided. He’s taught what is right and what is wrong. He’s instilled respect and values. I want to learn from a person like this. I will pay attention to him.” So it makes sense that boomers especially share the value they possess and the lessons they’ve learned in family raising.

Robert_Simons_Family

Value And Lessons I Learn From Daily Marketing Coach –

Robert is clearly still learning how to market himself online. He’s made a smart decision in joining DMC. If Robert can position himself to be an expert in the area of chiropractic care, and family raising, and tell such stories and lessons with a quiet yet humble confidence, he can surely refer people to DMC simply by sharing on a regular basis the lessons he’s learning from us about online marketing.

The Current Story Line –

This is the consistent sharing of pictures, life doings and experiences, both mundane and adventurous. It’s that simple.

Put these lessons into consistent practice. Focus on the practice not the outcome.

If Robert puts all of this into consistent implementation for the next 90 days, he will see a difference. If he maintains the practice for six months, he will be awarded emotionally for his efforts with a small, but regular income from affiliate referrals and from his primary business. If Robert maintains this practice for a year plus he will be well on his way to the easy chair into his retirement years.

Did you find value in the advice I’ve provided here for Robert?

Can you apply this to your marketing on Facebook? It actually applies to any social network. Would you like more lessons in marketing like this? If so, check out what we have to offer inside of Daily Marketing Coach.

Learn More About Daily Marketing Coach

 

About Eric Walker


Eric is an 80/20 Marketing staff member and marketing collaborator. He spends his days writing content and copy for a marketing purpose. Eric is an optimist. He believes in a bright future and our ability to build it together. If you have a question, and/or would like to communicate with Eric directly, email Eric@8020MarketingInc.com

Comments

  1. Oh Boy did you hit a nerve this morning Eric!!! Thank you for the hard hitting, very candid lesson in using Facebook and it’s content to share our affiliate businesses. Now this is a format and lesson I’ll use daily!

  2. Wow Eric! Great reminder. I need to focus on those things that make people think, inspire them, change lives, create value and blow them away with my usefulness. Didn’t that come from you? :)

  3. Kudos to Robert for allowing himself to be vulnerable for this critique…the result? I saw a post in Daily Marketing Coach indicating that he’s interested in higher level mentorship…he is wide open to learning more about being a master marketer. That’s a powerful indication that this is a man to follow.

    The lessons taught here are meaningful for me today. Thank you Eric and Robert.

  4. Hu Schwartz says:

    This is a great example of the critiques we need to help us. More in depth.
    Thank you Robert for allowing us to learn from your challenges.

  5. Thanks, Eric. Great post. I just did a quick review of my own FB page… I’ve got some changin’ to do :)

  6. Eric,
    Your article has broken down the requirements of successful Facebook posts.It brings out one’s unique selling point. I need to apply it in my internet marketing adverts and create a blog to have stories that people like as Ann Sieg suggests.
    Thanks for the simplicity.
    Dorothy Kilonzo.

  7. Martin Greene says:

    Thanks for the great post, Eric. Like Robert and so many others I’ve been in “Amateurland” when it comes to attracting engagement on Facebook. You’ve offered some great ideas and I will get going on implementing them. – Marty Greene

  8. Brenda Scott says:

    Great article. I never really thought about my personal page from a business point of view….as it was my ‘personal’ not my business page. Seeing through a new filter now! Thanks!

    • Hi Brenda, well… everything is personal and nothing is personal these days on the Internet. If you’re in business and on Facebook, it’s a blend. Your prospects want a combo of value, good business sense along with human being=ness.

  9. Beautifully shared, Eric Walker. Telling your story on social media is an art form, yet you have given us a guide. Wonderful post.

  10. Hi Eric

    Roberts story reminds me of my story as I am health practitioner ,myself. We tend to forget that we already experts in our field and that this is what people respect us for. As we learn new things and online marketing it is easy to forget the treasure we have which is our current expertise.

    Thanks Robert for allowing us to learn from your experience. Eric inspirational article thanks.

  11. Nice article and great knowledge shared here. I have just started the DMC and all the training there is solid and very basic which is good for a beginner like me. I have several online businesses I am attempted to get started and do business by following the guidelines of attraction and permission based marketing. What I am discovering is that I enjoy interacting with people about many different subjects. This journey has been inspiring. The more I learn about such attitudes, the more fun and rewarding online interactions get.

  12. Thanks Eric, these are some great tips. I’ve always struggled with this myself, but haven’t always done the best job at it. Thank you very much for this.

  13. Thank you Eric you’re always right to the point! I learned every time from you.

  14. Write posts that “offer value and align with who you are” — excellent post, Eric. Love that tip. Thank you for sharing these ideas and strategies in, as always, an easily relatable way.

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