“The rich get richer and the poor get poorer.”
Do you know what causes this?
When times get tough, people band together and form alliances. They flock to those who have resources for safety and security. Big companies with large cash reserves acquire smaller companies who would otherwise go out of business.
This is why they say the first million is always the hardest, from there it gets easier.
But for those who hate monopolies, fear not.
If you look at the history of the world, countries, economies and industries, it is just a never ending cycle of centralization –> decentralization –> centralization –> decentralization –> and so on.
People grow tired of monopolies…
New technology and innovations create new niches (which of course, the monopolies try to corner)… but eventually large companies/empires become lazy, bogged down with bureaucracy and overextended… leaving holes for younger, more hungry competitors to take advantage of.
Eventually these younger competitors start to chip away at the monopoly’s market share, and the whole cycle repeats itself.
Everything is just a phase.
Sometimes it takes decades, sometimes it takes hundreds of years for the cycle to come full circle.
Right now, we are in the centralization/consolidation phase.
Both in the overall economy as a whole, and more specifically, the internet and home business industries.
So what does consolidation look like in our industry?
What Consolidation Looks Like In Our Network Marketing Industry
The worse the economy gets, the more people that look to our industry.
However, at the same time, for those of us who are already in the industry, advertising gets harder and harder and the competition becomes overwhelming.
As the industry gets more competitive and it becomes almost impossible to keep up with all the changes going on, people look for strength in numbers.
They look for teams they can join that offer protection against increasing costs AND more marketing firepower through advertising channels that wouldn’t normally be available to an individual.
They look for teams where they can pool their resources together, get personal help and guidance from others, form partnerships and relationships, and tap into the knowledge and skill sets of others.
Whichever teams offer the most, win.
So Here Is My Advice…
- If you aren’t currently working with a team or mastermind group of some kind, find one. Business is a team sport and that’s nothing new if you’ve been on my list, but to put it simply: You’re not gonna make it on your own.
- You’ve learned about crafting your own personal USP. Time to start working on your team’s USP. How attractive is your team? What sets it apart from other teams? What kind of unique features and benefits can your team, as a whole, offer new prospects?
I’d like to invite you to a webinar this Saturday that may help give you and your team a massive advantage.
I’ve been creating and using live event systems to sell my products and opportunity for over a decade now.
In fact, most of my team growth can be attributed to this strategy.
And by live events, I mean anything and everything that gets people showing up for something at a specific time and date, in a live (not recorded) setting.
This could be:
- Teleconference calls
- Face to face local meetups
- Conferences and seminars
Also, when I say ‘live event SYSTEMS’ I’m not just talking about holding a one-time webinar every now and then.
I’m talking about completely redefining the way you think about a marketing pipeline…
By making your entire funnel based around a system of regular, ongoing coordinated events (such as webinars) specifically designed to be used and leveraged by a team of people.
This is hands-down of the most powerful ways to put your growth on overdrive.
I’ve found that nothing creates more duplication, faster results and is more attractive to new team members.
If you’d like to learn how to do this for your team, register below for my webinar this Saturday with Ferny & Ray at 9am PT/Noon ET.
To Your Success,