Telling your story isn’t …
…the same as defining your unique selling proposition. It’s not about how many pounds you lost as a result of drinking two MLM shakes a day with a sensible dinner (unless it is). Your marketing goals don’t overtly make it into the story.
Stories are as old as fire.
Human beings are attracted to other human beings. So always remember to be one.
Think of your favorite person. You have an interest in how that person came into being: their “inciting incident, and “hero journey.” If you had a chance to speak with him, you’d much rather go beyond the yes/no questions, and delve into the back story. That’s where the good stuff is.
Now be your prospect.
Walk two moons in their moccasins.
Pretend to be them for a minute. Act as if you’re about to make a financial decision. You’re considering a business opportunity. It means that you’re gonna have to invest $500, and likely a few more hundred per month on tools and training. You don’t have the money, but you can make it work because you have to to make it work.
Who are you going to trust to lead you with that investment?
The guy who tells stories, provides useful information, and has become a familiar face/voice on your computer screen for the last few weeks or months. Or “that guy?” The guy who talks about his product all the time. The guy who is quick with the cliches. The guy who says “Buzzword Buzzword Buzzword.”
I urge you …
I urge you to help others conduct business in a more relationship-minded way, and that starts with you conducting business in a more-relationship minded way.
You can do that by telling stories.
Once you begin to tell your story, the truly important aspects of your business become obvious. Feelings emerge, connections are made and the ability to connect with your true audience is discovered.
Give it a try. Or ask me how in the comments.