March 25, 2017

Here’s Why Your Prospects Are Interested In Your Story

You have a unique story. No one but you has your story. I think if you learn to tell it in a human way, you’ll get more business than you are now.

Telling your story isn’t …

…the same as defining your unique selling proposition. It’s not about how many pounds you lost as a result of drinking two MLM shakes a day with a sensible dinner (unless it is). Your marketing goals don’t overtly make it into the story.

Stories are as old as fire.

Human beings are attracted to other human beings. So always remember to be one.

Think of your favorite person. You have an interest in how that person came into being: their “inciting incident, and “hero journey.” If you had a chance to speak with him, you’d much rather go beyond the yes/no questions, and delve into the back story. That’s where the good stuff is.

Now be your prospect.

Walk two moons in their moccasins.

Pretend to be them for a minute. Act as if you’re about to make a financial decision. You’re considering a business opportunity. It means that you’re gonna have to invest $500, and likely a few more hundred per month on tools and training. You don’t have the money, but you can make it work because you have to to make it work.

Who are you going to trust to lead you with that investment?

The guy who tells stories, provides useful information, and has become a familiar face/voice on your computer screen for the last few weeks or months. Or “that guy?” The guy who talks about his product all the time. The guy who is quick with the cliches. The guy who says “Buzzword Buzzword Buzzword.”

I urge you …

I urge you to help others conduct business in a more relationship-minded way, and that starts with you conducting business in a more-relationship minded way.

You can do that by telling stories.

Once you begin to tell your story, the truly important aspects of your business become obvious. Feelings emerge, connections are made and the ability to connect with your true audience is discovered.

Give it a try. Or ask me how in the comments.

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About Eric Walker


Eric is an 80/20 Marketing staff member and marketing collaborator. He spends his days writing content and copy for a marketing purpose. Eric is an optimist. He believes in a bright future and our ability to build it together. If you have a question, and/or would like to communicate with Eric directly, email Eric@8020MarketingInc.com

Comments

  1. Can you tell me how Eric?

    • Hey Pavol,

      Yes, here are some approaches right off the top… you prob’ly want to start with your about page since I notice you have a nice new website without any content. The site looks good by the way. Now you need content. Again, start with your about page.

      Opening Lead
      First sentence: Describe who you are, what you do, and whom you serve.

      Point of View
      Second sentence: Find a perspective on your issue, topic, or field of work. Articulate a mission. Let the reader know you are working in service to something larger than yourself.

      Back Story
      Third sentence: Explain the origin for how you came to see the world this way. Where did your super hero powers come from? What’s the riddle or mystery you’re trying to solve?

      Twists and Turns
      Fourth sentence: Illustrate the meaning and learning you’ve gathered along the way. Where and how did you begin to refine your point-of-view on the issue?

      External Validators
      Fifth sentence: Why should I trust you?

      Humanize Yourself
      Six sentence: Describe the things you love as hobbies or interests.

      Call to Action
      Last sentence: Provide a call to action that invites them to connect with you even deeper.

      Use this exercise to get you thinking about storytelling in general. Focus on your about page first.

  2. hi..i purchase the renegade system on 8/2011 even the mlmsecretblog.. but i just dont know where to start, i read the informations several times and im still cant get it going. is the blog same with the website?

    • Sounds like you’d benefit from one on one guidance. We can offer you that here. If you’d like to learn more, contact Curt, our Renegade System Director of Coaching. Drop him an email with “Coaching From Curt” in the subject line. Let him know you connect with Eric at The Renegade Blog. Here’s his email: curt@8020marketinginc.com

  3. sure i will do that…thank you very much…i really like the setup u reply to pavol, thanks again

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  1. […] In You? By InternetNetworkMarketing On May 23, 2012 Under Attraction Marketing So, why will prospects be interested in you? Why will prospects want to join your business? The truth is, those who have long lasting […]

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