Thank you Simon Sinek for being our guest webinar interviewee.
We’d like to pose a few questions for YOU so that you can make tonight’s leadership interview with Simon actionable. Go ahead and choose any or all of the questions here and write your response in the comments section below.
(This is not a contest, but I did pick up an extra copy of Simon’s book. I’d really like to see some thoughtful responses and randomly choose a person to mail Start With Why to).
Why does WHY matter?
As an attraction marketer, you have to give people a reason to follow you. It begins with your Why. If you don’t have Clarity of WHY, the Discipline of HOW and Consistency of WHAT your marketing is likely going to be one big blurry message to your prospects.
The more clear you are on your Why, the more people will be attracted to you because of shared values. We’re “social animals,” and we look to where we can feel safe. We join and congregate together around those shared values.
Answer any of the following questions in the comments below:
- Don’t try to define your Why just yet. Instead, identify the words, phrases, and general themes that surface when you think about your Why. What are the recurring words and phrases surrounding your Why?
- Can you start working on a Why statement? Let’s get started on that now. Your Why statement will have two parts –the purpose or belief behind what you do AND what that purpose or belief is going to accomplish. Fill in the blanks: Everything I do is to __________ so that __________.
- Do you see yourself as more of a visionary and leader? Or do you see yourself as more of a How (a systems person)? What collaborative relationships can you form as a result?
- What other thoughts do you have about your Why?
Ask your questions, leave your comments or simply give thanks to Simon in the comments area below.