Facebook Ads has a targeting feature called Precise Interests.
It’s a powerful tool for marketing your business.
Here’s a quick example of how it works.
Here’s what I’m talking about. Check out this picture:
Topics (marked with a #) let advertisers target users who have interests tightly related to the selected term. This has already proven useful for our advertising efforts. It’s also handy for research purposes.
Precise Interest targeting lets you define your ideal audience by what they are interested in, using terms people have shared in their Facebook profiles. These may be drawn from their listed interests, activities, education and job titles, pages they like or groups to which they belong.
Topics (marked with a #) let you target everyone who has expressed interests closely related to the term you select. E.g. “#Cooking” lets you reach interests like “cooking”, “cooking tips”, and “cooking and eating”. Precise interests (unmarked) target people who have expressed that specific interest. E.g. “cooking” includes only the interest “cooking.”
::source – Facebook::
It’s Like “Expanded Broad Match” For Social
In our Amway example from the picture above, “#Amway” reaches interests like “Amway Center,” “Amway Global,” “Amway Grand Plaza Hotel” and “Amway Arena.”
See the pic below…
Think of “#Topic” as analogous to search PPC’s Broad Match and classic “Precise Interests” (no #) as Exact Match.
“Precise Interest targeting” facilitates advertisers targeting ideal market segments by highly focused interests, using terms users share in their Facebook profiles.
Here’s an example of Precise Interest targeting with the #. Likely “#M&Ms”
How could you use this for advertising your business?