The possibility of an overly competitive niche has recently come to my attention.
You need to know I man a couple of mastermind groups, two different Facebook groups and two separate memberships.
I see a lot of activity and I have a way of staying pretty close with my people.
That said just this past week two members of one of my mastermind groups came to me with pretty much the same concern.
“Ann, how can I compete with the big boys?”
“Ann, everything is so competitive online do I even stand a chance?”
Great questions. I’m their mentor and they want the straight up on it.
I’ll go a step further. Another student in one of my memberships asked a similar question,
“I’m concerned that I’m putting in all this work into my blog and I’m worried that it won’t pay off.”
Now you need to know for me these kind of questions makes the hair on the back of my neck stand out. I guess you could say this is hitting on a pretty strong emotion for me.
Here is my advice to these members
Consider this if you’re struggling with the same kind of concerns.
1) You determine the outcome.
If you determine in advance that you don’t stand a chance then you don’t. Through your attitude you’ve already determined the outcome. You’re going to lose.
Yeah, that’s right. Quit. Hang it up. That’s pretty much what I told the one member. But I went on to explain. What about the recent challenges that I hosted through my team?
One challenge winner started a brand new blog last October. She’s now right up there in the keywords with the very top leaders in MLM blogging. In fact, her very first month she made just a little under $3000 in sales. So what if she had decided in advance she couldn’t compete?
2) Write this into your business plan. 80% of your “competition” will give up in very short order. This is one of the biggest facts you can bank on. They won’t see it through.
Two of my students are in my Team Mini-Launch Webinar System mastermind group. I reminded my student the fact that she is doing a webinar system will automatically put her far out in front. Furthermore, once again count on the fact that the majority won’t stick with it. How can I say this with such confidence? Because I’ve been teaching and training for a very long time.
Not just here in the online attraction marketing space but in the sports world for fifteen years. Most people don’t have the stamina to see things through. That’s what you can bank on.
Another fact I pointed out to this member is that I had issued a challenge to this very group and only two members handed in their results. It wasn’t hard to pick a winner.
Why didn’t the rest hand in theirs? Because they flat out didn’t do the work. They didn’t step up to do my challenge. They just sat out in the bleachers like most people.
3) Lastly, so what if it’s competitive? Why not allow that to bring out the best in you? Step back, take a look at what people are offering. Look for the gaps.
I can guarantee you the gaps are everywhere. You just need to find them and then shine a huge spotlight on yours. Turn a negative into a positive.
If you press on hard enough you’ll almost always without exception find a way in.
Go ahead and share with me a time in your life when you chose not to give up. Instead you dug your heels in and you reached your goals. Best of all when there was some fierce competition going on.
At the end of the day most people when they come to me with these kind of concerns not only need encouragement but more so a good kick in the behind, “Get in there and do it!”