This blog is especially for you if you’re over thinking your marketing process, or if you’re struggling with marketing in-general. Apply these three quick marketing tips that are especially for smart beginners who are conscientious about doing good work; work that matters. If you apply the three tips for an extended period of time, I am convinced you will find an amazing turn around.
Watch the video first. Then read the summarized version in my notes below the video, and find out where you can go to receive more in-depth “smart beginner” marketing tips.
video not playing? watch it here.
Marketing Is Making Meaning
If you’re having trouble with marketing, don’t think of it as marketing. Think of it as making meaning. You can “make meaning” by telling stories, or making short videos like what I’m doing here in the video. You can do it with pictures on Instagram or Facebook that include detailed captions.
With Marketing, Brevity Usually Rules
Keep this “make meaning” content brief. “Keep it simple” means short and to the point. Brevity rules. As I said, marketing is making meaning. Do it daily and keep it brief and to the point.
Don’t Think In Terms of “Authenticity” and “Transparency,” Think In Terms of Meaningful and Honest
A lot of marketing people talk about “authenticity” and “transparency.” Authenticity is marketing jargon for meaningful. Transparency is marketing jargon for honest.
Whatever you’re trying to sell; whatever you’re marketing, it has to be meaningful to you. If it isn’t, you won’t come across with meaningfulness and honestly. That’s your job as a marketer, to make things meaningful for an intended audience.
Here Is A Summary Of Those 3 Quick Marketing Tips For Smart Beginners
So here are those three quick tips:
1. Make meaning with your marketing. Make meaning for an intended audience.
2. Do number one (above) every day. Do it with video. Do it with written text. Keep it brief and to the point.
3. Don’t think about being “authentic” and “transparent” in so much that you’re fulfilling a marketing agenda. Instead, focus on being meaningful and honest as an internal value to keep yourself grounded.
If You’re A Smart Beginner, Learn More About DMC
DMC stands for Daily Marketing Coach. Daily Marketing Coach is a training, coaching and mentorshop program that supports those people wanting to market their products and services online.