Yes, I’m talking to you.
I’m talking to all of you today because YOU ARE writers.
All of you.
Even before being a marketer, you’re a writer. I want you to stop denying this fact, and realize that you’re a writer. Don’t fight it anymore.
You do what writers the world over do. I know you do. I do it too, and we’re not much different from one another.
You live like a writer. You think like a writer. You walk through your life paying attention – seeing things – like a writer.
Take what I saw today as an example…
I saw a homeless woman taking a paper plate out from her long black, dirty trench coat, and putting cat food on it. Then placing it on a stone wall. From all around came swarms of homeless cats. Then a blue bus pulled up, which blocked my view so I could no longer see. When the bus pulled away, she was gone. But the swarm of cats were all eating.
That’s the kind thing you notice as well. You might not write it down, but you “see.”
You notice the little details of life. You pay attention. You collect those details. These are stories from your life. These are the ideas of your life. Write–it–down!
As writers we don’t just live differently, we also write differently.
Because you know that writing starts with planning. It starts with thinking, “How am I going to make this into the best possible story that I can write?”
(Or perhaps it’s an essay, or editorial. It can be a blog post or sales letter. Even video).
And you mull over one possibility after another in your mind before you even begin to write. In doing so, your paper gets filled with little “scratches.” Or your word document starts to have loose lines here and there that you aren’t sure how to fit together – yet.
As you begin to write, you draft fast and furious. You write up a storm just like I do, and writers the world over do too.
Also like writers the world over, you know it’s important to pause and REVISE – to pull back and literally read your writing. And ask yourself what is good here that you can build on, and what is not so good here that you can fix?
I’m talking to you because you’re a writer. And I’m a writer. So let’s honor it.
Today if you’ll allow yourself to accept one thing… It’s this…
Honor your own writing. Think of yourself as a writer.
Now go spin those golden threads!