…is the same reason you didn’t succeed last year, or the year before, and the year before that.
Or ever!
It’s your business model.
Let me explain…
Most network marketers will not succeed in 2012 because they are not following a permission based model of marketing where the main emphasis is to build an email list.
Your email list is gold!
Your email list is a business asset that cannot ever be taken away from you.
Your email list represents your income.
No email list. No income.
In the permission based model of marketing, you have something of value to offer your audience OTHER than your main business opportunity.
You offer this to your audience for free in exchange for their email address.
Here are is a made-up example:
You offer a recorded call with your 6 figure earning Double Diamond upline, and how she built her MLM business using “these 5 low budget strategies.”
Remember, people don’t care about your opportunity.
It’s the result they want. They care about the result that that opportunity can bring them, and they are looking to buy into someone who has already achieved the same results.
Market results, not the opportunity.
So you freely give something away of value that represents getting results in exchange for the email address.
Next, when they sign up for your email list and follow through on your promise to deliver the value that represents getting results you’re taking the first step towards building trust.
Trust is the first step. It’s a HUGE first step.
You may have heard the saying, “People do business with people they know, like and trust.”
It’s true!
Now, once you have an email list, you can mindfully market to this list. This includes your business opportunity, products, services and consultations.
Mindfully in this context means to give them more and more value (which is what they want and need to get results) while making offers that put money into your pocket. Make it win/win.
What All This Means For You
As a network marketer, you will succeed when you develop a permission based model of marketing that’s focus is to build an email list.
When you do this, this means you will own a real, tangible business asset – the email list – and in doing that, you will have an audience that trusts you.
This trust makes them receptive to your offers, which include your biz opps, your products, your services and your consulting.
Cumulatively, this means you will make more money, which means that no matter what changes occur with your network marketing business, you have something you uniquely own.
…Which means… you’ll be able to stick around, and sustainably grow for the long term.
Want to understand how to build an email list, and implement this permission based model of marketing? Learn more here.
Eric, great article as usual! BTW when I clicked on the link at the bottom I got am Error 404.
Hey Eric, I got some of the best training I’ve ever had on list building from Scott Rodgers. It was called the Productive Networker. I know you know him. He was one of Anns students and your co worker at Renegade. I still have to go back to those trainings but I’ve learned how important it is. I wish I would have known how important it was a long time ago. I kick myself every time I think about it.
Rick
I love that term “permission based model of marketing” It makes so much sense.
We have to earn permission and ultimately trust for long-term success.
Thanks for the tough love!
Creating an email list is definitely an important step in network marketing especially when aiming for a successful internet advertising.