The reason you want to launch your own MLM blog is to attract targeted visitors and to convert those visitors to leads, and ultimately into customers and distributors.
That’s an obvious reason. There’s more to it than that.
Another reason is to create more relationships, and build out a larger warm market.
But also consider this–
From the reader’s standpoint, the purpose of your blog (for the reader) is to be educated and/or entertained and/or informed about your topic because they have an interest. If you engage your visitors with unique, quality content then you’re going to be far more likely to get your readers to take some sort of action.
Avoid blatantly posting advertisements without delivering any value. Doing so will repel people, not attract them.
There are five major reasons why you, as a network marketing professional, must integrate blogging into your online AND offline marketing strategy.
Here they are:
REASON 1. Blogs are easy to set up, simple to maintain. There is no easier way to get your message out there, and create an online presence. Once you start producing content, you’re well on your way to branding yourself as a credible solutions provider. Your blog is a business asset.
That is IF you can create content. Not sure about the creating content part, read this post for more help with creating content readers will love.
REASON 2. You can get free traffic to your blog from the Google search engine, and other search engines too. This doesn’t necessarily happen over night. But people will be able to find you better when they search your name. And they WILL search your name. Not only that, but if you’re on the social networking sites like Facebook, people can follow you back to your blog.
Blogging is really the easiest way to quickly generate leads and traffic without having to spend any money if you don’t want to. We Recommend “MLM Blogging” on a WordPress Blogging Platform and our MLM Blog Secrets product to learn how to do that (click banner below).
REASON 3. You can use your blog as a powerful hub that can be used synergistically with your social networking profiles at sites like Facebook, Twitter and Youtube. The way WordPress blogs are structured, especially if you’re using a premium blog theme the Google spiders will crawl and index your content fast. In other words, Google loves WordPress blogs.
In a nutshell, this just means that you get way more mileage out of your marketing efforts if you’re using a blog.
REASON 4. Blogs will give you more credibility, and help you build trust. Blogs are looked upon as more attractive than a long sales letter with lots yellow highlighter and advertisements. This means that your visitors will be less likely to have their guards up waiting for you to pounce on them. That is IF you position yourself as a solutions provider not a blogging billboard.
REASON 5. A blog is interactive. This means you can create relationships in the comments section. A blog is a dynamic platform to publish your content so you can continually keep it fresh. You should. This all adds a social dynamic to your marketing, which allows you to build your own community.
The idea is to give your blog readers a taste of the value you have to offer. At the same time, don’t hold anything back. Your blog posts should be so good that your readers would like more. This is when you insert your link inviting that they opt in with their name and email for more information. At that point, you’re building your list.
One last thing. Let your personality shine through. The most popular blogs out there have a lot of personality shining through.
More Information About MLM Blog Secrets
You know one thing (among many) that is great about learning from others who have “been there, done that”…
… Is that you can learn from their successes, and be able to leverage their trial and error efforts to greatly shorten your learning (and application) curve!
That’s why we’ve put together Free Blog Training for you.
Click to follow the links below to take advantage of these free resources:
- The Big Question: Website or Blog? (You already know what we think about that one
- The NEED for a Blog – Your Warm Market is Only So Big
- Get a Year’s Worth of Traffic in 30 Days
I love blogging (or having websites if you want to call it that) but understand how some people don’t want to create content because of certain reasons. I always really really wanted to, so maybe blogging and creating content isn’t for everyone?? When I talk to people who have the want but feel they don’t have enough to say I tell them to start reading more or finding any way to start absorbing new/exciting/relevant information.
Today we have so many options… video, articles, ebooks, blogs. So yeah, I think there’s something for everyone who has the want.
I think we can both readily admit that MLM blogging for your network marketing business isn’t always the most important thing. There’s plenty of other work that needs doing. But keeping some level of continuity and flow at one’s MLM blog is necessary to keep readers and audiences happy as well as a stream of new prospects and leads. It works if applied. Your comments are spot on Alex. One must want to blog. It really does start there.
Blogging is one more tool in the tool kit. It is also a wonderful
way to get feedback and connect with and edify others.
Ann, this was a great inspiring post on blogging. Thanks for the information!
A wordpress blog is a highly customizable robot that never sleeps or takes sick days off and it does what it was programmed to do:)
Fabulous!