March 25, 2019

The 3 Key Elements Of A USP (Unique Selling Proposition) That Make People Want To Buy From You

At our marketing workshops we help you get clear on your USP. It's one of my favorite things to help our DMC students with because it's so important.

At our marketing workshops we help you get clear on your USP.

First off, what is a USP and why is it important?
 
A USP is what helps set your product apart from the rest of the products that are like yours.
 
What makes yours different? Why should I pay attention?
 
A USP is foundational to every marketing piece you create, but especially to a product. Sometimes the product is you.
 
You might ask, “How is a USP different than branding?
 
There can be a definite overlap, but a USP has more to do with what I call the value proposition.
 

Here Is A Breakdown of Three Key Elements of a USP

  1. What are the strengths of your product? List them all out and list them relative to each aspect of your product.
  2.  

  3. Does it pass the “So what test?” And remember the “so what test” needs to be relevant to the target audience you’re marketing to. So for example, the “so what test” for a young mother with two toddlers as it relates to car features would be dramatically different than say a top corporate executive.
  4.  

  5. “Prove it.” You’ve made your big bold claim, but does it really live up to what you say it will.

 
Take Domino’ Pizza as an example.
 
Their big bold claim was they would deliver your pizza in 30 minutes or less. That’s a value proposition. It’s fast. It’s hot and it’s good (debatable). If they miss the mark they pay me.
 
Here at the Daily Marketing Coach we have one significant USP.
 
We know the vast majority of people wanting to learn online marketing struggle along because they simply don’t get the much needed feedback on a consistent and regular basis. Instead they struggle alone on their own not really knowing what’s wrong with their marketing and eventually concluded, “online marketing doesn’t work.”

Wrong! There’s just a formula you have to follow. But moreover, it takes considerable testing and tweaking to get the formula to work. This is where feedback comes in.
 
Here’s how we provide the above in our DMC community:

  • A daily Ask the Coach feature. Members submit a question Monday through Friday and I provides an answer, or understanding.
  •  

  • Daily Small Group Support calls hosted by Ann’s highest level mentorship students
  •  

  • Once per week USP/Niche training call. We feel this is so important. We help members every week get this aspect of their marketing figured out.
  •  

  • Our End of Day (EOD) Reporting System. Our members make a report at the end of the day at our private Facebook group page. This helps keep our members accountable to their goals. Other members weigh in with support and feedback.
  •  

  • Our private Facebook Group Page. Many of our members are looking for a safe, friendly and helpful mastermind group. They receive advice from topics ranging from mindset to ad placement to how to put together a free offer. Our DMC Certified Trainers along with my expert 80/20 Marketing staff jump in to help. This is considered by many to be the most important part of their membership. The reason is simple. They love the ongoing help and support.

All these help shore up one of the most significant attributes of the Daily Marketing Coach’s USP.

But what does this mean exactly for you?

It means we give help on a consistent, ongoing, DAILY basis.
 

Learn More About Daily Marketing Coach

 
You can listen to some of our students’ success stories by going to any of the posts below:

About Ann Sieg


Ann Sieg is the CEO of 80/20 Marketing, Inc. She's the author of The Renegade Network Marketer, The 7 Great Lies of Network Marketing & The Attraction Marketer's Manifesto. I'm inviting you to connect with me. I love feedback. All of it. So let's have an intelligent helpful conversation to help you become more profitable in your business. Leave a comment below.

Comments

  1. Hello! Having had over 2000+ clients the last 25 years, I still have questions! I ask clients to leave message when they call and I will call them back! However few do this? I desire to do phone learning as an adult educator and former professor! Any suggestions how to make this work? I personally do not like computer contact. I believe in a semi personal approach! Thanks! Pl PhD

  2. Hi Penny,

    That’s a great question and a great concern that you have. I was trained extensively in what’s called the Consultative Selling approach. I personally love working the phone and helping to guide the conversation to help provide the best possible solution for my client. It’s a very enjoyable and satisfying process when you know what you’re doing. It is definitely a professional skill set.

    Here’s a blog post I wrote on this topic.
    http://www.therenegadeblog.com/consultative-selling

    If you do an additional search in our top right “search” tool bar you’ll find other blog posts on this topic.

    Additionally, we train on the Consultative Selling approach inside my Daily Marketing Coach community.
    You can learn more about my Daily Marketing Coach training and mentorship program at this post. http://www.therenegadeblog.com/dmc

    Let me know if this is helpful to you.

  3. Caleb Sulzen says:

    I would recommend reading this book if you are looking for a way to improve your clients’ experience when they call you so that they will leave a message for you to contact them.

    Hold the Cheese! — Transforming Your Caller’s Experience

    by Chester Hull

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