A USP is what helps set your product apart from the rest of the products that are like yours.
What makes yours different? Why should I pay attention?
A USP is foundational to every marketing piece you create, but especially to a product. Sometimes the product is you.
You might ask, “How is a USP different than branding?”
There can be a definite overlap, but a USP has more to do with what I call the value proposition.
Here Is A Breakdown of Three Key Elements of a USP
- What are the strengths of your product? List them all out and list them relative to each aspect of your product.
- Does it pass the “So what test?” And remember the “so what test” needs to be relevant to the target audience you’re marketing to. So for example, the “so what test” for a young mother with two toddlers as it relates to car features would be dramatically different than say a top corporate executive.
- “Prove it.” You’ve made your big bold claim, but does it really live up to what you say it will.
Take Domino’ Pizza as an example.
Their big bold claim was they would deliver your pizza in 30 minutes or less. That’s a value proposition. It’s fast. It’s hot and it’s good (debatable). If they miss the mark they pay me.
Here at the Daily Marketing Coach we have one significant USP.
We know the vast majority of people wanting to learn online marketing struggle along because they simply don’t get the much needed feedback on a consistent and regular basis. Instead they struggle alone on their own not really knowing what’s wrong with their marketing and eventually concluded, “online marketing doesn’t work.”
Wrong! There’s just a formula you have to follow. But moreover, it takes considerable testing and tweaking to get the formula to work. This is where feedback comes in.
Here’s how we provide the above in our DMC community:
- A daily Ask the Coach feature. Members submit a question Monday through Friday and I provides an answer, or understanding.
- Daily Small Group Support calls hosted by Ann’s highest level mentorship students
- Once per week USP/Niche training call. We feel this is so important. We help members every week get this aspect of their marketing figured out.
- Our End of Day (EOD) Reporting System. Our members make a report at the end of the day at our private Facebook group page. This helps keep our members accountable to their goals. Other members weigh in with support and feedback.
- Our private Facebook Group Page. Many of our members are looking for a safe, friendly and helpful mastermind group. They receive advice from topics ranging from mindset to ad placement to how to put together a free offer. Our DMC Certified Trainers along with my expert 80/20 Marketing staff jump in to help. This is considered by many to be the most important part of their membership. The reason is simple. They love the ongoing help and support.
All these help shore up one of the most significant attributes of the Daily Marketing Coach’s USP.
But what does this mean exactly for you?
It means we give help on a consistent, ongoing, DAILY basis.
Learn More About Daily Marketing Coach
You can listen to some of our students’ success stories by going to any of the posts below:
You are reading DMC Spotlight Read more from this series of articles.
- How Marsha Godwin Became Her Own Boss, And Finally Built The Online Business She'd Been Striving For After Years Of Struggle
- Spotlight on Jory Fisher, DMC Certified Trainer
- Daily Marketing Coach Success Story - Michelle Pitot
- Daily Marketing Coach Success Story: David & Laura Bostrom
- Daily Marketing Coach Success Story With Suicide Pain Survivor Linda Troup
- Meet Stella Scott - Professional Opera Singer and Daily Marketing Coach Certified Trainer
- Meet Daily Marketing Coach Certifed Trainer Julieanne van Zyl
- Beautiful Website, But It Wasn't Attracting Clients
- Learn How 23 Year Old Computer Science Major Gabriel Both Is Building His First Online Business Through The Daily Marketing Coach
- DMC Star Of The Week - Lisa Saline
- Meet Daily Marketing Coach Certified Trainer Stacia Hopkins
- Interview With Marsha Godwin - Certified DMC Trainer Spotlight
- This "Sports Mom" Builds Her Business On The Go With Only These Two Tools
- DMC Star Of The Week - Courtney Sullivan
- Meet Daily Marketing Coach Certified Trainer Natasha Hazlett - Former Full Time Practicing Attorney Now Six Figure Internet Marketer
- DMC Star Of The Week - Sue Henry
- Meet DMC Star Of The Week - Dr. Hale Pringle
- DMC Star of the Week - Amy Hagerup
- DMC Star of the Week – Jahnan Derso
- DMC Star of the Week – Myron Haluschak
- The 3 Key Elements Of A USP (Unique Selling Proposition) That Make People Want To Buy From You
Hello! Having had over 2000+ clients the last 25 years, I still have questions! I ask clients to leave message when they call and I will call them back! However few do this? I desire to do phone learning as an adult educator and former professor! Any suggestions how to make this work? I personally do not like computer contact. I believe in a semi personal approach! Thanks! Pl PhD
Hi Penny,
That’s a great question and a great concern that you have. I was trained extensively in what’s called the Consultative Selling approach. I personally love working the phone and helping to guide the conversation to help provide the best possible solution for my client. It’s a very enjoyable and satisfying process when you know what you’re doing. It is definitely a professional skill set.
Here’s a blog post I wrote on this topic.
http://www.therenegadeblog.com/consultative-selling
If you do an additional search in our top right “search” tool bar you’ll find other blog posts on this topic.
Additionally, we train on the Consultative Selling approach inside my Daily Marketing Coach community.
You can learn more about my Daily Marketing Coach training and mentorship program at this post. http://www.therenegadeblog.com/dmc
Let me know if this is helpful to you.
I would recommend reading this book if you are looking for a way to improve your clients’ experience when they call you so that they will leave a message for you to contact them.
Hold the Cheese! — Transforming Your Caller’s Experience
by Chester Hull