So you’re new to the social media realm, but not new to offline networking.
You’re probably looking at social media… excited about the possibilities yet frustrated at the misunderstandings that often come with it when first getting started. If that sounds like you, this post will be a perfect fit. It’s the ideal starting point for social media success. You can use social media to exponentially grow your network, and today that’s what we’re going to focus on.
This blog post will bridge the gap between online and offline networking by dramatizing the daily actions we already perform offline to explain how it “looks” online.
Furthermore, this article help you … especially help you if …
- You’re new to social media and trying to get it all figured out.
- It will help you understand the human-side of social media.
- It will provide more meaning when you perform an action (or have an action acted upon you) in the social media space.
- It will also help you “break into” communities that you might want to be a part of.
Online networking can be similar to offline networking when you look at it in the way I’m about to explain. For many of you, that will help you “figure this social media thing out” a little quicker.
Enjoy this, and share it. Also, comment if you can think of anything I left out.
Here’s How to Share the Social Media Love and Exponentially Grow Your Network in Six Steps
1. Nod of Acknowledgement
The nod of acknowledgement is a standard way to let the person know that you see them, without having to resort to using words. The nod of acknowledgement is a wordless conversation.
Retweet, Share or Like on Facebook.
Retweeting (Twitter), Liking and/or Sharing (Facebook) or Giving a Thumbs Up (YouTube) for an article or video on a social networking site is considered the head nod. You’re saying, “I liked this, and I have no problem letting everyone else know that.” Often this action goes unnoticed but not unrecognized.
Saying hello by waving your hand.
Repetitious Retweeting, Liking and Sharing on Facebook & Leaving Comments.
If you find or discover a person’s content that you like and share it many times over with commenting, that’s a wave. It’s “Hello, I’m here, and I like your content.” Do this often and consistent, and you will be noticed by the content owner.
Agreeing. Seeing eye to eye. Being on the same level.
Still more commenting and more sharing. As you do this more and more, that wave becomes eye contact.
Expect a “thanks.” You’re now “seen.” It’s possible that this reciprocates itself – albeit probably to a lesser degree. Nonetheless, the content owner you’ve made “Eye to Eye contact” with, will certainly take a look at what you are doing. But don’t make that an expectation. Just understand that you’re now on their radar.
A short ritual in which two people grasp one of each other’s opposite hands, in most cases accompanied by a brief up and down movement of the grasped hands. In many cases to signify an agreement.
Now you’re in the groove because you’ve repeatedly done all of the above, and have kept at it for awhile.
The content creator whom you’re Retweeting, Sharing and Liking and Thumbs Upping have seen you around long enough that they have a feel for who you are. They can now “place” where you fit into their community. By now, there should be mutual acknowledgment — comment for comment and share for share.
It’s possible that you’ve exchanged comments on Facebook, or personal Tweets on Twitter or a Thank You via private message. This shows they are following you too. Consider this a welcoming into the community because others in the community will see you too.
NOTE: Keep following all of the steps above and watch how it’s reciprocated for you.
5. The Introduction
You come together, convene or arrange to meet with the other person and/or a segment of their network.
You receive public acknowledgment.
This happens in the form of Retweets, responses back to Tweets and comments at your blog and/or Facebook. This is either a formal or informal introduction with open arms that welcomes you into the entire community and/or network.
A hug is an expression of warmth and friendliness with arms outstretched around the other. Hugs are used as an expression of love, kindness, sympathy, friendliness, greetings and used sometimes to say goodbye.
Maintain being “cool.”
Acceptance and trust is now firmly established. Keep it. You’re now friendly and converse online regularly. Your community is mutually supportive and sustaining. Your network is exponentially growing. This is the seed from which joint ventures, masterminds and business deals grow.
Social Media Stats You Can Sink Your Teeth Into
Facebook increased by 100 milion new users. Now at 600+ million and growing. Each month 30 billion pieces of content (links, notes, photos, etc) are shared on Facebook.
Each day 2 billion videos are watched on Youtube. The average Internet user watched 186 online videos per month (USA). Every minute 35 hours of video is uploaded to You Tube.
In 2010, users sent 25 billion tweets and added more than 100 million new users. There’s over 600 million search queries on Twitter each day.
Recently LinkedIn has been in the news. Their CEO said that their gaining one new member every second. We’ve ignored LinkedIn up to this point, but not for long (only so much time in a day right?) 100% of Fortune 500 companies have execuatives using LinkedIn.
People that use their blog for business attract 55% more website visitors than non-bloggers. It’s also, of course, a great way to get your content out there and to talk one on one with your target audience. People that blog have more Twitter followers and Facebook fans. Makes sense, there is a huge synergy between having a blog as a hub and using Facebook and Twitter as spokes.
stats from Pingdom
What’s Your Most Burning Question About Social Networking?
“…network marketers are in the information business. The higher the quality of information the more people will pay attention to us. That’s a daunting task to keep up with. That’s where sharing other people’s information can be tremendously helpful.
Some people may think they have to be the sole information producer. But the reality is readers like different points of view. And you keep your position of authority when you’re given the capability to reflect off someone’s information.”
With that said, let’s be sure to share our thoughts and information in the comments area. Leave your thoughts, questions and knowledge in the comments area so we can all gain a better perspective. Talk to you all in the comments below. Head down there now.
In Ann’s free ebook, The Attraction Marketer’s Manifesto, she offers 133 different ways to create content that attracts interest in the forms of leads and new customers. Click the graphic below to get your copy.