September 20, 2019

What Network Marketers Can Learn About Marketing From Tim Ferriss

Tim Ferriss, the #1 best-selling author of “The Four Hour Work Week” designed a product called BrainQUICKEN, which was a nutritional supplement to improve focus, memory and mental performance.

In his book he explains how he started out by marketing his product to student athletes, which at first glance seemed like it would be a good niche to go after. However, it proved to be too broad as no orders were coming in.
 

He “Repackaged” His Product And Narrowed His Audience Even More

 
He “repackaged” his product and narrowed his audience even more to martial artists and powerlifters – minuscule markets compared to the massive student market – and sales took off eventually reaching as high as $80K a month.

Exact same product. Different target audience.

If you’re in the health and nutrition industry, use this example. The possibilities are endless.

Here are a couple examples:

The beauty of educational style marketing, and why you can benefit from it into your business today, is because it allows you to market your products to people with these health conditions on a mass scale using the Internet while staying 100% compliant with even the strictest company guidelines without getting into any trouble with the FDA.
 

If this is unclear right now how to do this, I cover exactly how to set up your own marketing pipeline that’s specifically tailored to your products in The Attraction Marketers’ Manifesto.

 
What About if You Have A Team Of People?
 
If your company has one main product, you can all market the same product, each taking a different angle. Or, if you have multiple products, you can do the same.

This is what my team and I did years ago with our health awareness seminars. As we started to grow, each of us began specializing in different areas. I started with digestive health and eventually others branched out into dental health and women’s health.
 

If You’re Not In The Health & Nutrition Industry, All The Same Principles Apply

 
For example,

  • Traffic violations
  • DWI/DUI
  • Criminal actions
  • IRS audits
  • Personal injury
  • Divorce
  • Workers comp
  • Medical malpractice
  • Bankruptcy

I know of one person who makes a very good living online by marketing specifically to people with speeding tickets.
 
Targeting A Specific Niche Like This Is Not Mandatory To Get Started In Attraction Marketing, But…
 
Targeting a specific niche like this is not mandatory to get started in attraction marketing, but if you can begin identifying a certain group of people or a specialty that you want to go after, you will be light years ahead of where most network marketers are today.

People who are doing this now, and have stuck with it for awhile, are dominating!

Want to keep reading more of this information?

Download The Attraction Marketers Manifesto. It’s free.

About Ann Sieg


Ann Sieg is the CEO of 80/20 Marketing, Inc. She's the author of The Renegade Network Marketer, The 7 Great Lies of Network Marketing & The Attraction Marketer's Manifesto. I'm inviting you to connect with me. I love feedback. All of it. So let's have an intelligent helpful conversation to help you become more profitable in your business. Leave a comment below.

Comments

  1. Ann, this post got me thinking: I am in a nutritional MLM that has one formula, but is presented in several different products or delivery systems, and in some cases the formula is also paired with additional ingredients and packaged to appeal to a specific demographic/purpose.

    So theoretically, a person could have several niche sites that each focus on a specific demographic’s particular NEED and not the product itself? ( like the hole-drill analogy)

    ie, boomers need good nutrition and to reduce inflammation since that’s at the root of virtually all pain & illness, so that could be the focus of one niche site, with the solution being XYZ product?

    Or one of the other products has the same formula but with an energy boost and is packaged to appeal to younger gen who are crazy about energy drinks, or they recently came out with a line of weight loss products too….

    Obviously that would be a lot of work to maintain multiple sites, but if I understand what you’re saying, each demographic could be served by a niche site tightly focusing on the “benefits” of just one of these products? (anti-inflammation, energy boost, weight loss, hydration for active people, etc.) ?

    As a side note, there’s a phenomenon going on in my MLM where the college age kids are going NUTS for the biz opp using just 1 product- and it surprises the heck out of me because as you mentioned in the top of your video blog in referencing Tim Ferris, they’re not typically thought of as having discretionary money to spend. Yet these college kids are blowing it up and driving around BMWs and building teams at break-neck speed! It is confounding to me!

    • Hi Eryn,

      True. “Theoretically” you could have multiple blogs. That’s a ton of work. Plus, I would say get one business going (that’s essentially how you should look at a blog), get a profitable funnel going and then you can consider a second blog. So first things first. Get one blog profitable.

      Secondly, I would more so address subsequent offers through email sequences instead. I have one primary lead in offer “The Attraction Marketer’s Manifesto”. From there I can’t even begin to count the offers I make off that primary lead-in offer. It is huge. I do that through my email sequence.

      So I just focus on optimizing that main funnel and generating as much income as possible through my lead source. Known as customer share. Or life time customer value.

      Lastly, interesting about the college kids. Overall that seems like an anomaly but it can happen. They’re hungry and open minded, which is a huge advantage. And they are much more adept at social networks to get their message out there. So perhaps that’s the big driver.

      I can’t see them doing well with high ticket items because their financial resources are very limited.

  2. Julieanne van Zyl says:

    Hi Ann, your AMM book explains very well, how to target a particular niche offline. However, I don’t quite get how to do it online.

    For example, I’ve had amazing results with my mlm products, with my osteo-arthritis. So, years ago, I set up a blog in the niche “arthritis help” (or something like that, I can’t remember right now what it was exactly:-)

    Anyway, I planned to write different articles about natural things which help arthritis, and have a banner on my site linking to the MLM product, plus an Optin form to get leads (people wanting to know more about helping their arthritis).

    I spoke to the company’s compliance team about what I was permitted to do, because I’d already been suspended for doing the “wrong thing”, so wanted to make sure I did things properly.

    Included in their response was a portion of the DSHEA Act, which (to me) basically says we can’t put much on our blog at all AND have a link to MLM products. Here is the portion of the DSHEA act which is in reference to the 3rd party material.

    The DSHEA (Dietary Supplement Health and Education Act of 1994) provides that retail outlets may make available “third-party” materials to help inform consumers about any health-related benefits of dietary supplements. These materials include articles, book chapters, scientific abstracts, or other third-party publications. These provisions stipulate that the information must not be false or misleading; cannot promote a specific supplement brand; must be displayed with other similar materials to present a balanced view; must be displayed separate from supplements; and may not have other information attached (product promotional literature, for example)

    ————–

    Ann, I would love to know how we can target a specific health related niche, and still remain compliant with the MLM companies. I’ve tried to do this before, and just keep getting caught up in the policies and procedures of the company.

    Regards from Julieanne

    • Hi Julianne,

      I rarely lead (if ever) lead with an affiliate product – with the exception of mine – on the front end i.e on my blog.

      I address all this through my email follow up sequences. It works quite well. This way I never have to worry about getting my hand slapped on the front end or having to take down material. It’s buried deep in my email sequence. Some of my “opportunities” I don’t even mention except on the phone.

      Secondly, it protects me from the inevitable changes that happen in the industry. I don’t have to go rebuilding my blog because I built it around XYZ company (affiliate or MLM).

      I build it around me and my information.

      As an example of how bad it can get, I’ve recently perused through the Work With Me pages “out in the industry”. Some well known leaders have that page as a simple redirect to an affiliate promo. Talk about boring. I would expect people to tell a little bit about them and the benefits of working with them. Not a simple redirect.

      That’s why I spent a full month training on the Work With Me pages. Overall there’s massive improvement on people’s blogs.

      But more to the point. All of my teachings will revolve around this core principle of “The Renegade”.

      “If there was one central theme of The Renegade, it would be this: Your business needs to
      be centered around you so that you have complete control over it, and in order for you to
      make as much money as possible, you need to develop your own business assets.”

      I hope this answers your question. Bury your MLM offers in your email sequence. After all, in the “offline” marketing space don’t people follow up a face to face meeting with a follow up email? Same thing here. I don’t think the companies prohibit you from mentioning facts and information about their company inside your emails. If they do. Well then, it’s time to find a different company to promote.

  3. Julieanne van Zyl says:

    Thanks Ann, so just to check my understanding of using a blog centered around a health topic

    – If I have a blog talking about “helping people who have arthritis”, it’s best to make an offer to visitors so they sign up to my list.

    And, then in the email sequence, I sell my product which may help their arthritis.

    And, I don’t have any banners or anything related to mlm products?

    That way, I don’t attract attention to myself, from the company’s compliance team. And, I can’t do anything against any rules, because I’m not offering products at my site.

    That sounds better!

    • That’s correct. So maybe you have a special report “7 Quick Methods To Overcome Debilitating Arthritis Pain”. Your prospect opts in to read your report and then in your email sequence you provide your product recommendation.

      I recommend you do some solid market research to see what others are doing. I’ve seen big gaps in niches where there’s not good direct response marketing. It’s surprising how many wide open doors there are.

      I did a recent quick search on children’s nutrition. While yes, some super informative sites they had little to no direct response mechanisms on their site. They’re leaving money on the table all over the place.

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