If you’ve never thought about the importance of thoughtfully using and choosing keywords in the content you’re creating for marketing on the Internet, then this introductory lesson about keywords will be great for you.
Or if you’re just getting starting with content creation for your marketing on the Internet, you will learn a useful approach to thinking about your keyword selection.
Keyword Research Starts With Your Target Market
The types of keywords you should use in the content you’re creating depend on your goal(s). They also depend on your customer. Know the customer (or business builder) you’re looking for before you start using keywords in your marketing.
Here’s an exellent blog post about “Who You Should Really Be Marketing To“
For the example of this blog, we’re going to say that you are marketing to other network marketers. Your ultimate goal is to sponsor another person into your network marketing business opportunity.
How will your keyword choices reflect that?
What language do other network marketers speak?
Know The Jargon
Define the terminology. What keywords are especially used in relationship to the specific activity of sponsoring other network marketers into your network marketing business opportunity?
How far can you drill down with this?
Make a list.
Let Google Help You
In this example, I chose the multiple keyword “Sponsor More Reps.” Then I started to type that term into Google’s search engine. Notice how it provided more suggestions. Use those suggestions.
Every industry; every company; every individual network marketing business builder requires a special language because each has its own standard terms and ideas attached to them.
In other words, what keyword terms cover the language used by people who work in a particular area or who have a common interest? In this case, it’s network marketers.
Begin by composing this language – speaking and writing the language as it’s generally used. The more you immerse yourself, the more you will acquire this language.
Start Thinking About Keywords
When you start thinking about keywords, think in terms of these three classifications, or categories:
- Single keyword
- Multiple keywords
- Keywords based on theme
Now, this might sound technical, but it’s not…
Keywords are the most basic, raw material used in Search Engine Optimization (SEO).
You use Keyword Research tools to assist in helping you unearth your keywords. Using the keyword research tools, your goal is to build out a list of Keywords (search terms) that is comprised of the language that your target audience -in this case network marketers- use.
Again, keywords can be just a single word, two or three words, and multiple words that are theme based.
Frankly, single keywords can bring in huge traffic. Just think if you were ranking #1 on Google for the term “Network Marketing.” That’s a lot of traffic. But the term “Network Marketing” is mostly not relevant these days.
Searchers mostly use two or three keyword to find out their required information.
Single keywords are known as generic keyword(s). It’s more of a general target audience. A general keyword is a good start, but doesn’t help to target a specific audience. More specific the better.
So, single keywords are good for a “theme.” Our theme is network marketing.
Note: Using your theme single keyword -tho competitive- occasionally throughout your content is a good practice. This is because the more content you add to your site, you will help qualify these single keywords and multiple keywords on a given post or page of your site.
When using multiple keywords (such as a “network marketing leads generation” or “best mlm leads companies” the target is a specific audience. Not the general searcher. Multiple keywords are used to target specific traffic, which increases the potential of generating a lead that converts to a sale.
You learned that keywords are the language of your target audience. Your goal is to define the terminology as spoken by the people you seek to attract. There are three classifications for keywords: single keywords, multiple keywords and keywords based on theme.