August 18, 2017

How To Use Keyword Language That Speaks To Your Target Audience

If you’ve never thought about the importance of thoughtfully using and choosing keywords in the content you’re creating for marketing on the Internet, then this introductory lesson about keywords will be great for you.

Or if you’re just getting starting with content creation for your marketing on the Internet, you will learn a useful approach to thinking about your keyword selection.

Keyword Research Starts With Your Target Market

The types of keywords you should use in the content you’re creating depend on your goal(s). They also depend on your customer. Know the customer (or business builder) you’re looking for before you start using keywords in your marketing.

Here’s an exellent blog post about “Who You Should Really Be Marketing To

For the example of this blog, we’re going to say that you are marketing to other network marketers. Your ultimate goal is to sponsor another person into your network marketing business opportunity.

How will your keyword choices reflect that?
What language do other network marketers speak?

Know The Jargon

Define the terminology. What keywords are especially used in relationship to the specific activity of sponsoring other network marketers into your network marketing business opportunity?

How far can you drill down with this?

Make a list.

Let Google Help You

In this example, I chose the multiple keyword “Sponsor More Reps.” Then I started to type that term into Google’s search engine. Notice how it provided more suggestions. Use those suggestions.

Every industry; every company; every individual network marketing business builder requires a special language because each has its own standard terms and ideas attached to them. 

In other words, what keyword terms cover the language used by people who work in a particular area or who have a common interest? In this case, it’s network marketers.

Begin by composing this language – speaking and writing the language as it’s generally used. The more you immerse yourself, the more you will acquire this language.

Start Thinking About Keywords

When you start thinking about keywords, think in terms of these three classifications, or categories:

  • Single keyword
  • Multiple keywords
  • Keywords based on theme

Now, this might sound technical, but it’s not…

Keywords are the most basic, raw material used in Search Engine Optimization (SEO).

You use Keyword Research tools to assist in helping you unearth your keywords. Using the keyword research tools, your goal is to build out a list of Keywords (search terms) that is comprised of the language that your target audience -in this case network marketers- use.

Again, keywords can be just a single word, two or three words, and multiple words that are theme based.

Single Keywords

Frankly, single keywords can bring in huge traffic. Just think if you were ranking #1 on Google for the term “Network Marketing.” That’s a lot of traffic. But the term “Network Marketing” is mostly not relevant these days.

Searchers mostly use two or three keyword to find out their required information.

Single keywords are known as generic keyword(s). It’s more of a general target audience. A general keyword is a good start, but doesn’t help to target a specific audience. More specific the better.

So, single keywords are good for a “theme.” Our theme is network marketing.

Note: Using your theme single keyword -tho competitive- occasionally throughout your content is a good practice. This is because the more content you add to your site, you will help qualify these single keywords and multiple keywords on a given post or page of your site.

Multiple Keywords

When using multiple keywords (such as a “network marketing leads generation” or “best mlm leads companies” the target is a specific audience. Not the general searcher. Multiple keywords are used to target specific traffic, which increases the potential of generating a lead that converts to a sale.

You learned that keywords are the language of your target audience. Your goal is to define the terminology as spoken by the people you seek to attract. There are three classifications for keywords: single keywords, multiple keywords and keywords based on theme.

About Eric Walker


Eric is an 80/20 Marketing staff member and marketing collaborator. He spends his days writing content and copy for a marketing purpose. Eric is an optimist. He believes in a bright future and our ability to build it together. If you have a question, and/or would like to communicate with Eric directly, email Eric@8020MarketingInc.com

Comments

  1. Another Great post Eric,
    I like your thoughts on letting Google help you,
    as well as using multiple keywords.

    Another way of saying that, which I know you already know, is using “long-tail keywords”
    “long-tail” because they have, well, a long tail. : )

    This is great information, Eric, Keep it coming!
    Martin

  2. Keyword research was an unknown entity when I first started my online university stint. I soon found out that it was the foundation for everything one does. So this series will be a great help for newcomers to get their feet wet and learn from someone who knows what he’s talking about.

  3. Eric,

    Wonderful article!

    I love using long-tail keywords much more than the head keywords (general keywords). There’s a lot less competition for the long-tail keywords and you can tailor your content to the information people are specifically looking for. You can even look for “buying” keywords (in our niche anything that has the word “guide” “course”, etc is good to look at, combined with keywords) as you do keyword research.

    It is estimated that 70% of the people out there are trying to rank for the head keywords, which leaves the playing field wide open for those who are utilizing long tail keywords. Very powerful!

    But, as you rank in the search engines, and depending on your SEO strategy, your site’s age and authority, you CAN rank well for the competitive head keywords also.

    Thank you again, and blessings!

    • Beth,

      Nice comment. I like that you said,
      “You can even look for “buying” keywords (in our niche anything that has the word “guide” “course”, etc is good to look at, combined with keywords) as you do keyword research.”

      That’s a good tip.

  4. Melissa Argentina says:

    This info couldn’t have come at a better time! Thanks so much for clarifying the beginner steps for a Blog, I started one and was just so lost as to what to do next, was so excited to read this and have actual action steps tp follow. You guys are awesome! ~Melissa Argentina (newbie trying to find her way)

  5. Thank you, Ann, thank you, Eric. Great article! My site and blog are between #1 and #5 for the 2 keywords I have optimized them. But no traffic! Wrong words! Nobody cares about this words at the moment. Sure, in the future they will, but not now! Mistake( too fast!)

    • Hey George,
      yes it’s possible you’ve targeted the wrong words, or not the right “money” words. We’ll delve deeper into keyword research in posts to come.

  6. A neat little tool that I use for keyword research is called Market Samurai. Using that, along with creating back links and content has helped me to get my site to Number 1 on Google search results.

  7. This was great – I so much need to get better at my keywords skills. You made this very practical for us. blessings, Amy

  8. Great article Eric! Keywords and speaking to your ideal customer to the key to being able to draw those to you that are already interested in your topic – I speak to nurses and I know their language and concerns makes it easier to write the post

  9. Very important subjet, thanks a lot.

  10. Excellent article.
    I am building a WP blog, but obviously missing something—Traffic.
    Someone showed me that my keywords are not showing up in my Post source code???
    Could this be the problem?
    Any thoughts of how to fix it?
    Thanks
    George Mills

    • That’s not your problem George. For starters, you have to be precisely clear about the keyword phrase you’re going after. I visited your site and it’s not clear to me. Secondly, you’ll want to get quality back links to the post that contains the keyword you’re trying to rank for. Finally, you’ll want to make your own efforts to get eyeballs to your blog.

  11. Eric, your posts always have worthwhile information. Paying attention to the Google suggestions is a tip I will apply immediately.

    In addition to this, do you have a favorite keyword tool you like to use, or do you find the Google suggestion method adequate?

    • David,
      On a daily basis, I use Google’s suggestions and the free Google keyword tool. For in-depth, “I-want-to-rank-for-this-particular-keyword” I use Market Samurai. I will cover all that too. Had to start here first. More coming soon, and thank you for your comment.

  12. Enjoyed the read. Still don’t know a long-tail from a short-tail keyword but trying to get the hang of it.
    Anyone out there in the Green Energy bus that has any tips on user language, please fill me in. I’m constructing a site to discuss and prompt green energy, materials, machinery and health. Stop by and check it out! http://bestgreenengery.com
    Thanks for any help or comments,
    Gary

  13. Great tip on keyword you have here. The importance of keyword cannot be over-emphasized. I’ve learned something in this insightful post. Pls, I’ll love to read other interesting post on keyword as you’ve promised in the upcoming series especially on longtail keywords. Thanks.

  14. I’m gone to inform my little brother, that he should also pay a visit this web site on regular basis to obtain updated from hottest information.

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