When I say “Instagram for Business” know that I’m referring to that never-perfect-but-worthy-of-the-pursuit balance between business & personal use…
Because NO social network is just for business… you have to want to be there, want to invest your time there, want to care about the other users, etc. No one likes “that guy” who ONLY does business on a social network.
Instagram announced two weeks ago that people will begin seeing an occasional ad in their Instagram feed.
That’s the #1 reason you should consider using Instagram for Business.
That tells us that Instagram is officially open for business. Also, Facebook owns Instagram, and their advertising development has been a profoundly successful tool for marketers.
As a marketer, if ANY platform is expanding THEIR business by offering advertising, it’s worth time and consideration because you have infinitely more leverage to reach more people.
Furthermore, the nature of Instagram – a photo sharing platform – instantly forces you to consider yourself as the person you want to be online. You’re putting your face on it – literally. This is profound process to go through – not only as a marketer, but also in the re-imagination of who you are as seen on the web.
Ask These Questions About Using Instagram Or Not
Consider when approaching Instagram for Business:
- What is more intimate and personal than the pictures we take, and how do I feel about that? Pros / cons?
- How will I arrange the pictures of my life for everyone to see? What are the opportunities and implications?
- How will this activity be beneficial for my business? How do I use this platform for engagement and mutual gain?
Here Are Six Informative Instagram for Business Links
I did your homework for you.
I pulled some links from around the web that I think might be helpful to you. They were helpful for me, as I’ve been learning and using Instagram more over the last several months.
- How to Use Instagram
- The Beginner’s Guide to Instagram
- What is Instagram and why is it so popular
- 10 Tips For Mastering Instagram
- 11 Instagram Tips For Beginners: Etiquette Rules Every User Should Know
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