July 21, 2017

Google Plus Guide | Get Started With Google Plus

Continued from How to Access Google Plus

Let’s Get Started With Google Plus

The idea behind Google Plus is rather than adding friends into one community base like Facebook, Twitter, LinkedIn and Youtube are, why not segment one’s various contacts by adding them into “circles.”

You can have as many circles as you want.

You name you’re your own circles – call your circles anything you want. Generic examples are “Friends”, “Network Partners,” or “Customers.”.

Circles are private. When you add someone to your circle, they only see that you’ve added them as a connection, not what circle you added them into.

When I first joined Google+, I set up 3 circles: Marketers, Networkers and Services.

By doing this, I can post content that goes out only to specific circles, allowing me to “tailor” my content and updates based on these segmented groups of contacts.

Segmenting your network into circles powerful.

Instead of posting an update so your entire network is able to see it, you can create content around specific audiences, which gives you the opportunity to connect in a very different, and far more personalized ways.

You could create a circle around existing product customers, and only post updates about the details of that product line.  There are NO character length limits. You could even run a newsletter straight through your Google+.

Note: This feature is available on Facebook.

Not many people use it, but it’s a great way to monetize your Facebook friends’ lists. It’s not as easy to utilize this function within Facebook.  If you’ve never created friends lists before, it’s a really time consuming process to organize thousands of Facebook friends. But it can be done.

It’s super easy to organize and reorganize circles with Google+, and I suspect much easier to maintain even when one’s circles get filled with people.

What Others Are Saying About Google Plus

Some say Google Plus will replace Twitter, and knock down Facebook.  I do think Google Plus provides an easier way to manage and communicate with friends, but I don’t think it will replace anything.

There is no doubt that Google Plus can be a valuable addition to your personal connections, and for marketers, it offers a whole new way of reaching out and networking with other entrepreneurs in your niche market.

Should Network Marketers Use Google Plus?

This is THE question isn’t it?

No one wants to see ads or spam in there.

On one hand, I don’t think there are a ton of leads to generate with Google Plus unless your leads are web nerds and kumbaya social media types who like “sitting around the campfire strumming their guitar.”

That’s sort of a joke, but my point is that it won’t be THE prospect fishing pool any time soon.

The other perspective to take would be to ask,

“Should I get in early before anyone’s there to bother with, and set myself up with a solid, consistent following, that I can nurture, experiment, test and observe?”

There certainly will be a community to form here. No question about that.

Ultimately this is up to you. In the long term, I feel strongly that having an active following on Google Plus will benefit your business in so many ways.
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About Eric Walker


Eric is an 80/20 Marketing staff member and marketing collaborator. He spends his days writing content and copy for a marketing purpose. Eric is an optimist. He believes in a bright future and our ability to build it together. If you have a question, and/or would like to communicate with Eric directly, email Eric@8020MarketingInc.com

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