Ever been too busy to do good follow-up?
There’s a solution for that.
It’s called an automated newsletter.
This blog post is going to talk about the importance of writing a newsletter that gets delivered to your subscribers automatically, and how to approach the initial writing work of that newsletter without being intimidated.
First, let me tell you more about this cool tool that takes care of your new subscribers for you – automatically.
It starts the first minute your subscribers sign up for your newsletter. If you’re doing it correctly, it even answers their questions and resolves their objections. It holds hands and patiently delivers great advice for solving your subscribers’ problems. The best part, it never misses a day.
Have you guessed what tool can do that for you?
It’s called an email autoresponder. We recommend Aweber.
Your autoresponder delivers authoritative, friendly, trust-building messages in a sequence you can perfect over time. It treats your thousandth reader the same as it did of your first reader. Talk about consistency you can rely on!
Here’s the best part: it makes sure that your best content keeps working hard for you.
You see, with a blog like this one, you prob’ly haven’t found my all-time best post. You’ve likely taken a different path through the content I’ve created here. But an autoresponder… it’s sure to deliver your best stuff, in the order you want, every time.
Here’s how to put together an autoresponder sequence?
Think about where your perfect subscriber starts when they find you. Call this point A, and answer these questions:
- What questions does he have?
- What keeps him from immediately signing up for your product or service?
- What’s worrying him?
- What are his immediate needs/long-term needs?
Next scenario is Point B. Answer these questions of your perfect subscriber:
- Where do you want your perfect subscriber to end up?
- What products will he buy?
- What knowledge will he have?
- How will he use that knowledge?
- What additional services will he sign up for?
Make this is your ideal scenario. This is a home run of a situation. He really IS the perfect subscriber.
The last part of the exercise:
- What needs to happen to move that perfect subscriber from Point A to Point B?
The way you create your automated newsletter that does all the heavy, hard follow up work for you that you can perfect over time is to write an individual autoresponder message for every different point that goes from A to B.
Again, we recommend Aweber. They’re the best in the business. Look for their one month, one dollar trial offer. It’s a great deal.
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