August 18, 2017

Efficient Marketing Vs. Effective Marketing

Online or off, you can develop an "effective" marketing mindset,and position yourself in front of prospects who are ALREADY looking for what you offer.

Typically, the more traditional network marketers become really efficient in their prospecting methodology.

After all, they’re going to need people to talk to. You get efficient with sitting down and jotting down names. And you get good at going out and finding more people. You’ve got the process down pat.
 
But here is the problem with that.

Effective marketing comes down to getting in front of people who have an interest in what you have to offer. In other words, people who are actually looking for the solutions that you provide for them.

Usually that isn’t the case when you put together a names list, or go seeking out more people to talk to about your business. I suppose there is a chance. Maybe 3 out of a 100 people might be considering a home based business, or they have an interest in your product. But that’s due to pure happen stance. Not by strategy.
 
In contrast, an effective marketer understands that having an efficient process of getting in front of more people is important, but only half the battle.

The less important part at that. The other more effective half of this equation is getting in front of people who are already looking for those solutions that you happen to offer.

And that’s the idea behind being more effective rather than just efficient. Be effective first. Once you are, you can focus on being efficient.
 
Watch this video about efficient marketing vs. effective marketing as I go into more detail on this topic:

Video not playing? Watch it here
 
Here’s how to be effective

If you want to learn more about this and how to put this into your business, go ahead and optin to receive my free ebook called The Attraction Marketers Manifesto. In it you will learn 133 different ways to differentiate yourself in the market place, stand out, and get in front of the prospects that actually want to learn more about what you offer.

Download my free report here.

About Ann Sieg


Ann Sieg is the CEO of 80/20 Marketing, Inc. She's the author of The Renegade Network Marketer, The 7 Great Lies of Network Marketing & The Attraction Marketer's Manifesto. I'm inviting you to connect with me. I love feedback. All of it. So let's have an intelligent helpful conversation to help you become more profitable in your business. Leave a comment below.

Comments

  1. I love your advice!!

  2. You can capture the audience who want our services but could not reach through knowing the fact that what sources they use to buy the services or how can they can be facilitated by you that they approach you easily to buy your services. You need to target the audience area wise which will help to understand to run campaign that could be more productive.

  3. Very nice blog post. I absolutely appreciate this site.
    Thanks!

  4. I rarely create responses, but i did some searching and wound up here Efficient Marketing Vs.

    Effective Marketing. And I do have soome questions for you if it’s
    allright. Could it be just me or does it give the impressiokn like some off the remarks appear as if they are
    left by brain dead people? 😛 And, if yoou are posting on additionaal online sites,
    I’d like to follow anything new you have to post. Could you make a list of evesry one off aall your
    social sites like your linkedin profile, Facebook pagge or twittter feed?

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