Forget About The Specifics Of Your Network Marketing Company. It’s The Last Thing You Should Be Concerned With
Once I made this mind shift, I began to have dramatic results in my business. And so can you.
It starts with marketing.
Your prospect doesn’t wake up in the morning wondering all about your company. They don’t fall asleep at night thinking and wondering about your company. The things they wake up thinking about, and the things that keep them up at night are their problems.
- It might be weight loss (How will I lose XX pounds before my daughter’s wedding?)
- It might be how to make more money in my current business (I haven’t had any visitors to my site this week. If I could just get 20 qualified people a day to visit my site, but how?)
Watch this short video, as I explain in more depth about what it means to be “customer-centric.”
Trouble viewing this? Watch it here.
Becoming Customer-Centric
The mindshift occurs when you stop thinking as much about your company, and think more about your prospect. This is what’s called becoming “customer centric.” Think like your prospect. Because they’re not thinking about all of these features of your company.
First and foremost, you want to think about your prospect and the problems they’re trying to solve. When you do, you immediately position yourself as a solutions provider (and therefore not perceived as someone trying to sell something).
Again, this is quite a mindshift for many of you, but it will make a considerable difference in your business. It means you don’t lead with extolling the virtues of your company. Instead, you’re thinking about your prospect. What are the thoughts rumbling through their mind? Be intimately connected to this.
Attract Business To You
You can learn more about my story, and how I’ve used attraction marketing to become an 8 figure earner by downloading a free copy of my Attraction Marketer’s Manifesto. This 76 page report goes in depth about “message to market match” and will be your guide for a rapidly growing relationship-based MLM organization where you’re building the brand of YOU, becoming an instant leader and attracting endless amounts of new leads and distributors. Download it here.
Thank you for this great post Ann. I have been involved in network marketing for some time now, but have only recently learned about the importance of taking the focus off of my company and showing more concern for the problems that my prospects are facing. Thank you for the valuable information that you provide your readers.
Shawn
if you continue to solve problems you will allows make money! great post