We both know “common sense” isn’t always so common. Is it?
I could have said, “Social Media Secrets” in the headline, but that would have been a bit hyperbolic.
This blog post is really nothing special unless common sense is special. So read it to ensure that you’re using common sense as it relates to your social media profiles for more traffic and a bigger following.
Post Regular Updates
You know what I do whenever I visit someone’s social media profile? It doesn’t matter if it’s Facebook, YouTube, Google Plus, Instagram, or Twitter… I see when was the last time they posted something. I look at the date. I scroll down their profile to see how consistently active they have been. If its been more than a week or two since they last posted, or if I can tell they aren’t regularly posting updates, I don’t follow.
If you post regular updates, not only are people more apt to follow you, they are also more likely to be engaged. There is nothing more powerful than people making you their happy habit, which means that every day … say … on a site like Facebook, they look and don’t miss your update in their news feed.
The take-away: People like to follow people who are active; that they know will “show up” regularly.
Develop A Consistent Style
The other benefit for posting regularly is that you will develop your “voice.” When you post daily you begin to find your craft with a particular social platform. You will find your style. The more familiar you are with your own voice and style, the more likeable you will be and likeable you are which means you will attract more followers.
The take-away: Be active daily. Post daily. By doing so you will develop a recognizable voice.
Comment On Others Posts And Updates
Everyone likes to be noticed. So start noticing people. And not just the influencers you seek to connect with. Of course, don’t exclude those people, but also comment and draw positive attention to members of your target audience. Most importantly, make your comments valuable and useful. Genuinely add something. Lastly, just realize that acknowledging people is a very powerful way to build followers and lasting connections.
The take-away: “Like” often and be generous with your praise.
Help Whenever You Can
Reciprocity is a powerful psychological engine for motivating, creating, sustaining, and regulating a culture of cooperative behavior. People will respond favorably to you (and each other) by returning benefits for benefits. So whenever possible, offer to help. Reach out, go the extra mile and do it consistently. If you do, watch how the favors get returned.
The take-away: Be the hub of your community.
Connect With Relevant Pages And Contacts
Connect with pages and personalities that help determine who you are, and how you want to be seen. Choose pages from your industry, or local associations and businesses. This will help build up your network.
The take-away: Make the conscious effort to surround yourself with the “right” people (and businesses, etc.)
Don’t Be Shy
If you want to succeed online, you have to engage, right? So it goes without saying that you have to put yourself out there in a big way. Make an internal policy with yourself about what you will share and what you won’t share. Because you’re going to need to share your pictures, be authentic and get personalish at times.
The take-away: Don’t be shy. Your social media channels enable you to have a large footprint. Use it wisely.
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Thank you for this gentle reminders. It’s really this simple to tell our stories and be our authentic selves on social media.
Eric thinks for sending this information my way. I really needed to be reminded of these methods, and tips.
Reminders are good. Glad it impacted you.
Hey Sir Eric — what’s your view on the importance/regularity of commenting and receiving comments? (Asks she in a comment not as a personal FB message…). I believe it was Seth Godin who said we’re not to try to become Dan Rather. Rather… we’re to focus more on creating content.
I know many people join and actively participate in “comment groups.”
Would love your take on this…
Jory
Jory,
Personally, I think comments are terrific, as they are a key attraction for communities and social proof.
Then again, I think there is an inherent problem with comments. As they often require or make the content creator feel compelled to clarify, answer the objection, or point out every flaw in reasoning. And alas, that takes so much time to write a reply, and even more time to think about. It can change the way a person writes/creates, which I have -for me- I have no desire to change. I personally welcome one to one dialogs. I prefer coffee at the local coffee shop, but email works too.
I guess it depends on your goals.
Thanks for this Eric,
Your common sense advice is simple …. but Gold.
Common sense is usually gold, for sure. Thanks for showing up here.
Thank you Eric for the kind awakening! I will admit I’ve been off my game for a while and your blog post has reminded me to stay the course regardless of obstacles.
stay in the game, Edwin. stay in the game! Rock steady brother
Eric,
I do appreciate your simple reminder to again…be consistent.
While I do a decent job commenting on other people’s stuff…I could do a lot better posting my own content on both my personal profile and fanpage.
You talked recently of systems, habit and practice…another arena to implement that good council.
you are bursting with authenticity, Pat. give it to us
Thanks for these practical tips. Comments and dialogues are a key point for the development of the potentiality. I appreciate the reminder.
You’re welcome Milena
Good Stuff, Eric
I appreciate the work you do.
Best Wishes, Always
G. Boyce Bazzell (Bazz)
256 430 8407 Central Time Zone
gbbazz@gmail.com
Thanks for following Bazz. You do many of these things quite well.
Great reminders Eric. Thank you!
Thanks, boss man.
Good info and advice.I agree with it all. Thanks much.
Cheers
BG
Thanks for all the useful information Ann! I’m going to apply this right away to my business.
thanks Edwin