As a network marketer you are ultimately in the information business. We all are. The higher the quality of information you provide to others, the more people will pay attention to it.
I understand that it can feel like a daunting task to keep up with your MLM blog.
Blogging for your network marketing business isn’t always the most important thing. I get that. Because we both know there’s work that needs to be done.
But keeping some level of continuity and flow with your MLM Blog is necessary to keeping readers and audiences happy as well as a stream of new prospects and leads IF you stick with it.
What’s even worse is when you don’t know what to write about. Or maybe you do have an idea of what to write about, but you don’t know how to organize it into an easy to read format.
Sound like you?
Are you stuck for ideas about how to write your blog post?
Does the blank white page stare at you and paralyze you with anxiety?
No more! That ends TODAY!
This Renegade Blog post will help you to overcome those things. You will have an easy to use blog post template format and a handful of blog post topics that will get you creating content.
Let’s get started.
The first thing that will be helpful is to pick up any three magazines you really like.
I subscribe to Men’s Journal, Fast Company and The New Yorker.
Head to the news stand to buy your favorites, and some that aren’t, if you have an extra $20 or so, and pick up a few magazines. I want you to notice the format of magazine articles. You’ll see patterns.
Start reading other well known bloggers like Chris Brogan, Copyblogger and Social Media Examiner too. Not only are they great blogs with excellent content, but their posts often follow a specific format.
My point is …
… by the end of your research with the magazines (and perhaps blogs too, but magazines are best if you’re just getting started), you will notice familiar formats. You can use their formats for your blog. And once you have a format to follow, it gets much easier to create more blog content in less time.
From there, you can add your own flavor to their format once you do it for awhile.
There is not one single way to write a blog post, just as there is no one way to write. But here is a framework to that demystifies the fundamentals of a solid blog post, and will make you more comfortable with the process of blogging.
Try this Blog Post Format
Headline – Start each post with a headline that will draw attention. Headlines are most important. If I’m stuck on a headline, I use Copyblogger’s Magnetic Headlines series for inspiration. Just be sure you understand why you’re using a particular headline and how it should work. The Copyblogger series on headlines will help you with this.
Picture – You can find pictures on Flickr by using their creative commons search here http://flickr.com/creativecommons. Make an effort to find a picture that matches the headline, or that contrasts it in some way or another.
Personal First Paragraph – You can write some kind of lead-in that gives you a personal connection to your reader (write as if you’re just talking to one person). Then get down to the nitty gritty.
First Big Point – Using bullet points make following main points easier to follow.
Second Big Point – Using sub headlines is a great way to break up your main points.
Third Big Point – It’s good to also include examples.
Call to Action – End the piece with whatever next action you’d like your reader to take. Make it extremely obvious. Be direct. If it’s to leave a comment, ask some questions to elicit those comments. If it’s to buy something, put easy-to follow links towards those things you’d like them to buy.
You can do that, and it’s recommended that you aim for two days a week.
The real value in sharing a blogging template like this (or other templates) with others is that it helps to diffuse the angst of staring at a blank page.
Everyone, especially those who are just getting started with blogging, feel that kind of anxiety. It’s real. And it will paralyze the best of us.
You can also think of this template as blogging training wheels. It will get you going the first couple of times, but before you know it you will be cruising on your very own.
Here’s Another Blog Post Format for You to Use
Headline – Let readers know how the post will be useful for them, and add an element of intrigue. Again, I turn to Copyblogger for some tried-and-true formulas that work if you know why they work. Go here for those: http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/
First sentence – Your goal is to hook your audience. Ask a question. State something mildly controversial, or universally interesting to your readers, that might spark intrigue.
Next paragraph –Answer the question you raised in the first sentence or paragraph. Or start to explain your initial statement. Fill in the details related to your initial statement or question. Back it up with what helped you get to that feeling.
Bullets or number lists – Create a list of your key points. Lists are easy to read because they’re scannable.
Close with a question – Depends what your goal is for the post. We here at The Renegade Blog seek to elicit engagement via comments and Facebook or Twitter shares. So we like to end with something that invites interaction in the comments section below the post.
Thinking Like an MLM Blogger to Generate Topics
If you’re really serious about blogging, I recommend reading other blogs both in and out of your niche for 30 minutes to an hour every day. You’ll get a better feel for what kind of content you should post if you pay particularly close attention to the blogs you like to read most.
Always ask yourself,
- Why did I read this post?
- How did the headline work? Did it get me to read the first paragraph?
- What stood out from the post?
- At what points in the post did I feel any emotion or have an “ah-hah” moment?
- Would I share this post with my network of friends and contacts on Facebook or Twitter?
The goal of your blogging is to write something that elicits a response from your audience.
Thus, if you’re in any business of any kind, you’ll want a response that helps move your business along.
That’s the point, right?
In this sense, you’re blogging for your community and not for your own self.
How do you turn your readership from an “audience” into a “community?” Because even the most stone-cold sales person is going to eventually want a community either to be a part of or to lead.
With that said,
These Blog Topics Will Help You Build Community
- Write a post about who you THINK is reading your blog, and make it a one-to-one type of writing style.
- Write a blog post that asks exactly for what you’re seeking in a customer. The premise is simple – write into existence the story of the idea customer or client for your business.
- Take your readers on a journey. This can really help build more participation in your blog. If you’re starting a project where they can follow along, and where they have a sense of where they’ll end up, the results can often be amazing.
- Write about a customer, a client, a member of your downline or upline. Talk about how they are successful. Don’t directly tie this back to your product or service or whatever it is that you do. Just praise that person. Give them the spotlight, and share the stage. Put a picture of them up on your blog.The benefits to this are two fold: 1.) It’s a nice thing to do. 2.) People appreciate reading about themselves, and they often share it with friends and colleagues, thus garnering you new readers.
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