April 25, 2017

MLM Lie #8

Which Do You Prefer: Answers or Understandings?

In school there are two kinds of students.

First Kind

Those students worry over directions, and once they’re released to complete the assignment, their hand immediately raises because they have a 101 clarifying questions. They pepper the teacher with these nit picky questions.

They want to get the assignment perfectly correct. They want a right “answer.”

In this sense, they’re always trying to follow directions. Trying to follow the teacher’s example.

In doing so, they never really do the real work required to own the assignment or project. They never make it theirs for the taking. Their chief concern is to turn it in and get a pat from the teacher.

Their final projects are mechanical, boring, similar and often miss the mark. It passes.

Second Kind

These students, when released for independent work, either don’t ask any questions, or ask one or two clarifying questions. Usually it’s to run a possible idea by the teacher. They don’t seek the “right answer.”

They want to understand. Once they do, they own it. They make the assignment theirs.

Sometimes they don’t follow all the directions. Sometimes they abandon the assignment all together for some tangent idea they follow, but that’s okay, because they made it what they wanted.

Their final projects are creative, inspiring, and always original. The other kids in the class like to see what they came up with.

They don’t give a darn if the assignment or project passes, tho it always does – with flying colors.

How This Applies To Your Marketing

This is analogy for how you can apply learning to market yourself, and/or business on the Internet.

Don’t get caught up with answers, keep your focus on understandings.

The question isn’t, “Should I post my link on Facebook?”

The question is, “How can I use Facebook so that people can follow what I do in business?”

My Advice

Be student #2 – not just with marketing, but everything you do in life.

Sure, you have to learn the basics of marketing 101, but beyond that, find the best classroom so you can hang with like-minded peers, and then be “you.”

Be creative.

Seek an understanding of how the marketing game gets played, use it as an outline, then create your own rules. Success will arrive sooner this way.

You don’t have to default to same models.

And there you have it – MLM Lie #8 – Duplication is a myth.

About Eric Walker


Eric is an 80/20 Marketing staff member and marketing collaborator. He spends his days writing content and copy for a marketing purpose. Eric is an optimist. He believes in a bright future and our ability to build it together. If you have a question, and/or would like to communicate with Eric directly, email Eric@8020MarketingInc.com

Comments

  1. As always Great content

  2. Hello Eric,

    I’ve reading your stuff for awhile now and find it very helpful.
    You have a great talent for making marketing easy to learn!

    Thank you,

    Frank Osorio

  3. Awesome information Eric I love it your writing is Great and I read it everyday keep up the great work and I am a fan 4 life

    Dave Egan

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