Sometimes it’s helpful to look at other great marketers and copywriters, and analyze what they do. I dug up this post today because I think it provides a quick lesson about the workings of an effective blog post.
So before we really get started, follow this link and give it a quick read: http://thecopybot.com/2011/05/write-links/ by Demian Farnworth
What I Noticed: Headline
The headline. All good/great headlines do one or more of these four things:
1-Unique
2-Useful
3-Ultra-specific
4-Urgent
This headline captures 1,2 and 3 (from the list above).
What I Noticed: List Post
It’s a list post. List posts are scannable, readable, and will deliver a big ol’ batch of traffic (both short term and long term).
3 Things You Can Do With This Article:
1-read it. It’s useful about how and how not to hyperlink. I learned something.
2-be aware of your headline and that they have one or more of the “U” characteristics.
3-write a big ol’ list post
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Thanks Ann as always you feed us with only great material. This look easy but I know is a kind of art that I really want to master.
Fernando
Thanks for this post Eric.
I believe giving a little thought before linking goes a long way.
With regards to the headlines, I must say the book you recommended “Headline Hacks” is helping me a lot.
Damayanthi
Came here looking for a “how to” article and I found it with one click. Thanks Eric and Ann for sharing the details of how to blog using list posts, writing great headlines and more. Oh, one more thing…thanks for leading by example.
great reading and found useful to understand the need accurately