written by Isaiah Sieg, my son and business partner here at 80/20 Marketing.
The 80/20 rule applies to everything.
Everything in nature always naturally organizes itself in an 80/20 pattern. 20% of all sales reps are responsible for 80% of the sales in any company. 20% of NBA players are responsible for 80% of their team’s points. 20% of the stocks in your portfolio make 80% of the money. 20% of your keywords bring you 80% of your traffic.
The 80/20 ratio will always exist.
Trying to change it is like trying to fight gravity. That’s saying that everyone is the exact same, has the exact same background, same experience, is at the same stage in their learning curve, same skill sets, etc. And there will always be people who simply don’t do anything.
The untrained eye might be tempted to think that this 80/20 rule excludes the average person from being successful. That the odds will always be stacked against them or that they’re being “held down” by the system.
But it does not, here’s why:
This 80/20 ratio is in constant motion.
It’s not stagnant.
The fundamental reality that traditional MLM thinking (like socialism) denies when it says to keep everything “duplicateable,” keep it to the lowest common denominator by discouraging people to differentiate is that there will always be a 80/20 hierarchical structure to every society, entity and organization.
That’s just the way people (and nature and animals) naturally organize themselves. It’s not a bad thing, it just is what it is. But spots in this structure are constantly changing, shifting and opening up. Nothing ever stays the same for very long and no one ever stays in the same position they are in except by choice.
The first step to making it out of the 80% and into the 20% is to acknowledge that this ratio exists and it always will.
This doesn’t mean you’re stuck.
The ratio is CONSTANTLY changing in different niches and different companies.
No failure (or even success for that matter) is permanent.
People move on to other opportunities, everyone’s timing is different, markets shift, people learn new skills, etc. But you can’t reach a higher level unless you acknowledge that it exists, that’s not a quote “bad” thing, it just is what it is, and you give someone who may currently happen to be in the lower “80%” of whatever field they’re in something to strive for.