April 22, 2021

4 Part Template For Writing Hard And Soft Sell Emails

addendum to this post:

Quickly Improve Your Persuasive Writing With This Proven 4 Step Structure


First, Present A Picture

You’re creating a picture in the readers mind.

Present the DREAM vs. the NIGHTMARE. It’s a juxtaposition of the best case scenario with the worst case scenario.

Second, Make A Promise

What does your product promise to deliver on? What are the features and benefits?

Third, Provide Proof

  • Testimonials
  • Case studies
  • Stats
  • Success Stories

Fourth, Make A Push

State the call to action.

Here’s an example,

You can choose to be like this….(NIGHTMARE), or

You can choose to do it like this….(DREAM)”

If… you choose (DREAM) then _____________ (reiterate the Promise)

Just click here now: [BUTTON]”

That’s all there is to it. Use this.

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About Eric Walker

Eric is an 80/20 Marketing staff member and marketing collaborator. He spends his days writing content and copy for a marketing purpose. Eric is an optimist. He believes in a bright future and our ability to build it together. If you have a question, and/or would like to communicate with Eric directly, email Eric@8020MarketingInc.com


  1. Got it! Thanks.

  2. Thank you for creating this post Eric. This is a great break down of writing hard and soft style emails. I certainly find this very helpful.

  3. Nice post Eric in covering your selling emails.

  4. Great simple formula for effectiveness in my emails.


  5. Great template for writing emails Eric thanks very much

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