addendum to this post:
Quickly Improve Your Persuasive Writing With This Proven 4 Step Structure
***
First, Present A Picture
You’re creating a picture in the readers mind.
Present the DREAM vs. the NIGHTMARE. It’s a juxtaposition of the best case scenario with the worst case scenario.
Second, Make A Promise
What does your product promise to deliver on? What are the features and benefits?
Third, Provide Proof
- Testimonials
- Case studies
- Stats
- Success Stories
Fourth, Make A Push
State the call to action.
Here’s an example,
“You can choose to be like this….(NIGHTMARE), or…
You can choose to do it like this….(DREAM)”
If… you choose (DREAM) then _____________ (reiterate the Promise)
Just click here now: [BUTTON]”
That’s all there is to it. Use this.
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Got it! Thanks.
Thank you for creating this post Eric. This is a great break down of writing hard and soft style emails. I certainly find this very helpful.
Nice post Eric in covering your selling emails.
Thanks
Great simple formula for effectiveness in my emails.
Thanks
Great template for writing emails Eric thanks very much