October 22, 2017

3 Quick Facebook Tweaks You Can Do Right Now

Our goal is NOT to load you up with things to do at Facebook.

Hopefully you already have an overall approach to how you want to use Facebook for business. If not, you may want to watch this 45 minute training on How To Segment And Monetize Your Facebook Friends.

Or discover the simple 7 things we do to grow Ann Sieg’s Facebook Page. It’s to make consistent daily, weekly, monthly progress. In order to make this progress, you must perform “tweaks” as you go. It’s these “tweaks” that help you reach the point to where you’re doing the minimum amount and still achieving maximum results.

Here are 3 Quick Facebook Tweaks You Can Do Right Now

What Is It:

Smart and fast marketing tweaks (adjustments) for you to make to your Facebook page and your blog.

Why Should You Do It:

These changes will give your Facebook business page a little extra eyeball time. They make everything count. This always helps as it relates to getting noticed and staying relevant.

First Facebook Tweak

Let people know you have a Facebook page.

To do this you need a social plugin. A Social Plugin is html code that you can add to your blog’s sidebar which will render a box with your page’s name, the main image, and you are given an option to show your stream of updates.

To add a Facebook Like Box to your blog’s primary sidebar, follow these directions.

Once inside Facebook, at the top right click

  • Account>>Use Facebook as page>>Your page

So now you’re logged in as your Facebook Business Page.

NOTE: if you don’t have a Facebook Business Page, this post isn’t for you. Not sure if you should have a Facebook Page or not, read this post here: For People Who Ask Themselves, “Should I Have A Facebook Business Page?”

  • Edit page (top left)
  • Resources
  • Under the “Connect with people” subheading, go to “use social plugins.”

I recommend the Like Box. The Like Box enables users to like your Facebook Page and view its stream directly from your blog.

  • Choose your color scheme and check the boxes as you desire.

Make sure the Facebook URL is changed to the one for your Page. When finished, click “Get Code” and copy/paste the one under “iframe.” Copy and paste the code on a text document.

  • Now head on over to your WordPress blog. Log into your blog and from your dashboard.
  • Find Appearance on your left hand side menu.
  • Under Appearance click on Widgets.

Search among the Available Widgets until you find the Text widget. Grab and drag and drop the Text widget to your Primary Sidebar. Then open the Text widget and paste the code into the box. Click save.

You should now have the Facebook Like Box on your WordPress blog sidebar.

 

Second Facebook Tweak

Upload a picture for your Page that is 180×540 pixels

Your Page pic should accomplish one of the following:

Your Page’s main picture lets people know about upcoming events.
If you’re hosting a webinar, for example. Include text that lets them know when it will take place. Don’t do this all the time, but every now and then it will help remind people that there’s something important going on.

Get your fans involved.
Have them submit pictures demonstrating appreciation of your product. Showcase them as part of your picture. Tell them they will be featured. They will tell their friends to check your page out.

Third Facebook Tweak

Update your page 3-5 times a day

Keeping your page updated might take a little bit of time, but it helps you stay relevant on people’s news feeds. Remember, people are updating constantly, and if you update only once, it is very easy to get lost in the newsfeed of other Facebook users. Updating a few times a day shows that you are relevant and will ensure that your page gets the attention it needs.

For more information about how to develop a Facebook update strategy that works for you, read this post.

Marketing Is All About The “Tweaks”

Your goal is to find that threshold where you can do the minimum amount and still achieve maximum results. This only occurs after a consistent process of making 2 millimeter tweaks – slight adjustments. Today you learned 3 such “tweaks” that will help you reach your marketing goals.

Need Big Picture Help With Social Media?

Don’t miss the forest for the trees. Read The Essential Social Media Marketing Guide For Getting More Value From Your Social Media Marketing Efforts. 


			

About Eric Walker


Eric is an 80/20 Marketing staff member and marketing collaborator. He spends his days writing content and copy for a marketing purpose. Eric is an optimist. He believes in a bright future and our ability to build it together. If you have a question, and/or would like to communicate with Eric directly, email Eric@8020MarketingInc.com

Comments

  1. Hi Eric, I hope you’re being paid good “wages” for these posts. They’re spectacular! Regards, Kevin

  2. Hi Eric,

    Simple and clear tips here.

    Updating your Page frequently is crucial.

    Once a day pretty much gets you lost in the flow. Do you have sensational content out there? Use it! Post it. No spamming of course, but don’t hold back. Treat each day like it’s your last and press forward, sharing your best stuff and inspiring people to Like the hell out of you 😉

    Thanks for sharing your insight!

    RB

  3. hi I was looking at the video last night that i can purchase for $1….i was interupted and lost it, I am very interested but cant find where to go to purchase

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