Hopefully you already have an overall approach to how you want to use Facebook for business. If not, you may want to watch this 45 minute training on How To Segment And Monetize Your Facebook Friends.
Or discover the simple 7 things we do to grow Ann Sieg’s Facebook Page. It’s to make consistent daily, weekly, monthly progress. In order to make this progress, you must perform “tweaks” as you go. It’s these “tweaks” that help you reach the point to where you’re doing the minimum amount and still achieving maximum results.
Here are 3 Quick Facebook Tweaks You Can Do Right Now
What Is It:
Smart and fast marketing tweaks (adjustments) for you to make to your Facebook page and your blog.
Why Should You Do It:
These changes will give your Facebook business page a little extra eyeball time. They make everything count. This always helps as it relates to getting noticed and staying relevant.
First Facebook Tweak
Let people know you have a Facebook page.
To do this you need a social plugin. A Social Plugin is html code that you can add to your blog’s sidebar which will render a box with your page’s name, the main image, and you are given an option to show your stream of updates.
Second Facebook Tweak
Upload a picture for your Page that is 180×540 pixels
Your Page pic should accomplish one of the following:
Your Page’s main picture lets people know about upcoming events.
If you’re hosting a webinar, for example. Include text that lets them know when it will take place. Don’t do this all the time, but every now and then it will help remind people that there’s something important going on.
Get your fans involved.
Have them submit pictures demonstrating appreciation of your product. Showcase them as part of your picture. Tell them they will be featured. They will tell their friends to check your page out.
Third Facebook Tweak
Update your page 3-5 times a day
Keeping your page updated might take a little bit of time, but it helps you stay relevant on people’s news feeds. Remember, people are updating constantly, and if you update only once, it is very easy to get lost in the newsfeed of other Facebook users. Updating a few times a day shows that you are relevant and will ensure that your page gets the attention it needs.
For more information about how to develop a Facebook update strategy that works for you, read this post.
Marketing Is All About The “Tweaks”
Your goal is to find that threshold where you can do the minimum amount and still achieve maximum results. This only occurs after a consistent process of making 2 millimeter tweaks – slight adjustments. Today you learned 3 such “tweaks” that will help you reach your marketing goals.
Need Big Picture Help With Social Media?
Don’t miss the forest for the trees. Read The Essential Social Media Marketing Guide For Getting More Value From Your Social Media Marketing Efforts.